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Using Facebook to Market Your Business 20 Feb 2013 | 03:51 am
Straight Talk about How You Should (and Shouldn’t) Use Facebook to Market Your Business With over a billion users, Facebook is far and away the most famous social network on earth. If Facebook were a ...
LinkedIn for Business 18 Feb 2013 | 01:11 am
You’re Crazy To Not Be Using LinkedIn for Your Business LinkedIn deserves to be ranked among the big three of social media sites, right along with Facebook and Twitter. But LinkedIn is really more val...
Making Your Website Mobile Friendly 16 Feb 2013 | 05:08 am
Hey! If Your Website Isn’t Mobile-Friendly, You’re Losing Customers (And Money) Our economy is recovering…slowly. However, these are still difficult times for consumers. Here’s what that means to you ...
The Rise of Infographics 24 Dec 2012 | 02:06 am
You may have noticed there’s been an increasing trend this last year in the use of “Infographics”. Infographics are graphically designed images that convey some sort of information – typically some in...
Tables In Content Gets a New Lease On Life 20 Dec 2012 | 01:31 am
One of the challenges of formatting content in the websites we create for people is when a table is required. Out of the box the editor in WordPress doesn’t include a table creation tool. And although...
B2B Marketing – Current Trends 17 Dec 2012 | 11:31 pm
MarketingProfs recently conducted a study to see what companies that market to other companies are up to when using content as a marketing tool. Some highlights from the “B2B Content Marketing: 2013 B...
6 Universal Principles of Persuasion That Make Selling Easy 15 Dec 2012 | 12:34 am
Below is a short video (11 mins) that covers the 6 simple principles of persuasion. These are based on the research and book “Influence: Science and Practice” by Robert Cialdini. The book itself has s...
Reach, relevance and ROI: Guiding on the Internet 28 Oct 2012 | 09:28 pm
An introductory article in the Herald about SEO and Adwords from the NZHearld. Although it is a bit of an advertising piece for Yellow, it still has some useful info. Every day more and more Kiwis are...
Testimonials, Recommendations, Reviews, and Social Proof 25 Sep 2012 | 06:16 am
What I’m referring to here is how you can tap into people that know, like, and trust you to help grow your business and generate leads. There’s a saying that goes something like “when you say it about...
Testimonials, Recommendations, Reviews, and Social Proof 25 Sep 2012 | 06:16 am
What I’m referring to here is how you can tap into people that know, like, and trust you to help grow your business and generate leads. There’s a saying that goes something like “when you say it about...
