Webinknow - webinknow.com - David Meerman Scott - Web Ink Now
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The New Rules of Sales and Service 21 Aug 2013 | 12:44 am
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you. Prior to the Web, generating attention meant buying expensive advertising or convi...
Make your client look good 16 Aug 2013 | 10:04 pm
On the speaking circuit, the audiences I’ve addressed have suffered through some terrible introductions of me. It’s a bummer for an audience, anticipating a keynote speaker, to suffer through a bumbl...
The Best Way 14 Aug 2013 | 12:30 am
Over the weekend, I drove from my home near Boston to New York City to pick up my daughter who had been there for a summer internship. I’ve driven the roughly 225-mile trip a bunch of times and have w...
Working for a passionate entrepreneurial CEO 9 Aug 2013 | 06:00 pm
No boss is perfect. Each has strengths and weaknesses. I’ve found there is a great difference between hired CEOs and founder CEOs. I’ve worked for both. The choice of which one to work for is an impo...
About Your About Page 7 Aug 2013 | 12:32 am
In my experience, most “about” pages on blogs and personal websites suck. That’s okay if you want to be anonymous. But if you are writing a blog or creating a site to promote your ideas, then you nee...
BIG media and small media 31 Jul 2013 | 12:25 am
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile. ...
How Boeing used real-time communications during the 787 Dreamliner reputation crisis 25 Jul 2013 | 06:56 pm
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting ...
Write, design, and publish an ebook in three hours 22 Jul 2013 | 09:07 pm
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart s...
The irrational value of time 18 Jul 2013 | 09:30 pm
At airports, I’ve noticed an interesting phenomenon illustrating people's lack of rational behavior regarding money. Some airlines now offer passengers the ability to purchase a bypass of the main TS...
JetBlue Badges gamification marketing fails to take off 15 Jul 2013 | 07:30 pm
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business. Several times this year, I talked abou...
