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Strategy - Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries : MarketingProfs Article 13 Apr 2011 | 03:39 am
Life Sciences companies struggle with how to reach their potential influencers and customers without breaking the complex laws surrounding them. This article from MarketingProfs is worth the read. It ...
One Link - High Search Visibility Regained for VMware 19 Mar 2011 | 07:24 am
Yes, one link took VMware.com from obscurity to domination under one of the industry keywords it wants to own. Years back, VMware's content and web marketing team and my team at WebMama.com worked to ...
Writers are the key to excellent search engine marketing. Of course, you know that. 8 Dec 2010 | 12:48 pm
In the 90s I thought that PR people would be the rulers of search engine optimization and search results visibility because PR people understood that compelling distributed content generated related c...
No Surprise to Search Marketers - Emarketer says Content Marketing Is Critical in 2011 2 Dec 2010 | 07:19 am
In order to be highly visible in search results you need to have content. The content needs to be in places other than your corporate website. Having optimized content on your corporate website is jus...
Google Instant Makes Google More Money and Challenges SEOs to Follow Basic Principles 5 Nov 2010 | 03:34 am
It is no surprise that Google Instant has increased the click-through rate on paid search ads. With the advent of the 6-8 suggested search phrases that appear as you type in the search box, paid ads a...
Subscriber, Fan or Follower: Who's Most Likely to Buy? - MarketingVOX 14 Sep 2010 | 09:02 am
Subscriber, Fan or Follower: Who's Most Likely to Buy? - MarketingVOX Bottom line, it concludes, e-mail is the most likely to drive increased purchase intent among the largest number of online consum...
Top Spenders / Month on Google - June Figures - Real Data! 7 Sep 2010 | 05:08 am
A leaked document on Google Adwords clients and their spend provides a real insight into what is working for companies wrt search marketing. The assumption, by us detail-oriented web marketers, is tha...
Google's New Treatment of Organic Results - Good for Searchers, Bad for Subdomains 24 Aug 2010 | 12:16 pm
Google has made public its new organic results that serve up more than 2 results from a single domain on the first page of search results. While in the past there has always been an opportunity to hav...
Jim Sterne Reposts from a 2003 Article - Analytics is about Analyzing Not Just Publishing Data 15 Jul 2010 | 12:00 pm
Let There Be Light By Jim Sterne in 2003 In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department. And the spirit of t...
Matt Cutts of Google Articulates So Well! Why Black Hat Fails. 13 Jul 2010 | 08:46 am
Barbara Coll CEO, WebMama.com Inc.
