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This Just In: People Like Food On Social Media 23 Aug 2013 | 12:19 am
How off-brand can you go in the pursuit of being social? We recently launched a social media and branding effort for 100-year-old, American-as-apple-pie brand The Cub Scouts. In addition to finding a...
Gramming Your #Outdoor Brand 20 Aug 2013 | 03:27 am
At this year’s Summer Outdoor Retailer Show, the importance of social media to outdoor brands was heavily emphasized, evident in the seminars given and content produced from the Show itself. As WELD a...
Take More Dogs. Yakima & Ruffwear Contest. 13 Aug 2013 | 09:24 pm
There are few truths in social media however one of them is that people LOVE talking about their dogs, sharing pictures of their dogs, and entering their dogs in contests. Yakima Racks teamed up with...
Suunto Ambitions and Outdoor Retailer 8 Aug 2013 | 01:09 pm
The Suunto Ambitions captured almost 2,000 amazing stories and photos from across the US during its 6-week run followed by a voting period that gathered over 10,000 votes. What to do with all of thes...
Psicobloc Masters Series Instagram Contest 7 Aug 2013 | 05:35 pm
How can you turn a great event like the Psicobloc Masters Series into a spectacle for the rest of the world to see? The concept is simple, encourage participants to share their experiences in online ...
From Chaos Comes Order 7 Aug 2013 | 01:00 pm
I used to think the whirlwind moments of creative and productive chaos were exceptions to the rule of an otherwise stable and predictable digital marketing industry. These last three months pumping ou...
Gorilla marketing and earned media at OR 6 Aug 2013 | 10:56 pm
How do you get people’s attention at a trade show? Not just any trade show, but the largest outdoor industry trade show in the world? How about a bit of gorilla marketing (see what I did there?). In ...
Psicobloc Masters Series 23 Jul 2013 | 06:01 pm
Psicobloc, or Deep Water Soloing, is when you rock climb over a body of water with no ropes. If you fall, splash. In 2011 the first Psicobloc Masters Series was held in Bilbao, Spain in front of a m...
See-Think-Do. 23 Jul 2013 | 01:42 pm
One of my favorite authors, Avinash Kaushik, doesn’t post a lot of content to his blog, Occam’s Razor, but when he does he makes it count! Although lengthy, his latest post titled “See-Think-Do: A co...
Partnerships. The Clymb, OARS, and Content Marketing 23 Jul 2013 | 04:34 am
Last week we launched the Livin’ the Dream contest with O.A.R.S.. The keystone of the campaign is the use of strong partnerships including The Clymb. O.A.R.S. and The Clymb are using this contest co...
