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Lead Generation: Why It’s Not Working 8 Jul 2013 | 06:53 pm
“How many leads did we get?” This question reflects the ultimate metric of success in B2B Marketing today. After all, if content, communication, distribution and marketing are a success, the leads su...
“But What If the Content Sucks?” 16 Apr 2013 | 09:36 pm
Recently, I had a great call with a prospective client. Quite frankly, it was my favorite kind of phone call. He soaked up our proposal and had so many fantastic questions. Like so many of our clients...
11 Eyebrow-Raising Moments From Content Marketing World 8 Sep 2012 | 09:18 am
The Content Marketing Institute knocked it outta the park once again. Last year’s inaugural Content Marketing World event drew 600 of the world’s top content professionals. This year, the event compel...
Well Planned Web Named Finalist For Content Marketing Agency of the Year 31 Aug 2012 | 09:20 pm
We are tickled orange! The Content Marketing Institute announced this month that Well Planned Web has been chosen as a finalist for the 2012 Content Marketing Orange Awards! The Orange Awards celebrat...
5 Signs That You Don’t Know Your Audience 24 Jul 2012 | 03:35 am
As the marketing and online communication landscape whooshes by at the speed of light, one particular mantra seems to get louder and louder: “Know Thy Audience.” Listen up CEOs, CMOs and COOs: Audien...
Content Curation: Find Time or Find Help. 8 Jun 2012 | 02:58 am
There’s plenty of buzz about “Content Curation” in the marketing world right now. In a nutshell, the word “curation” is used among content professionals to describe the careful research, sifting, sele...
How to Stop Wasting Time in LinkedIn Groups 11 Apr 2012 | 08:16 am
So, you think LinkedIn Groups are a waste of time? Chances are, if you’re simply “hanging out” here and there, you’re right. But like any networking effort — whether it be an in-person event, trade sh...
Why Are Fewer Corporations Blogging? 4 Feb 2012 | 10:55 am
Kevin McNulty (@netweave), an esteemed friend and colleague in the industry (I can see his eyes rolling — he’s so humble), asked me for my thoughts on this week’s Marketing Profs Report showing that S...
16 Content Marketing Lessons From the State of the Union Address 28 Jan 2012 | 04:00 am
By: Marie Weber If you watched the State of the Union (SOTU) address online this week, you may have noticed there was an option for watching an enhanced version of the speech. As a content marketer I ...
Will Your Content Even Matter in 2012? 4 Jan 2012 | 12:17 pm
Happy 2012! Did your online content create leads in 2011? Or just a lot of work? Let’s get real. Online content is NOT a magic marketing bullet. Sure, you may get a short-term “sugar rush” of traffic...
