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emarsys Christmas Email Marketing Whitepaper 7 Apr 2012 | 04:06 am
Our research outlines consumer shopping trends in the busy run up to the festive period and offers practical advice and expertise for enriching your Christmas email marketing programmes. Download whit...
Using Photos to enhance the strength of your email marketing message 2 Nov 2010 | 02:51 am
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages.
Understanding basic email marketing metrics 2 Nov 2010 | 02:00 am
At the first glance all email marketing metrics seem relatively straight forward. However it is important to know how they are calculated from the technical point of view in order to be able to analyz...
Behavioural Targeting, meet the Audience. Audience, meet Behavioural Targeting. 28 Oct 2010 | 05:54 am
Success of your Behavioural Targeting campaign depends on how you are managing your subscriber expectations. Was your subscriber aware that you will be tracking his behaviour on your website? If not, ...
29 List-Building Tactics You Must Know 27 Oct 2010 | 09:02 pm
We all know what we can’t do to grow our list, but for a lot of businesses the question remains … what CAN we do to ethically grow our email list?
DIY Surveys 15 Jun 2010 | 09:05 am
Surveys are an extremely powerful market research tool. Why guess what your target audience wants if you can ask them? This post describes a few proven, powerful yet cheap Survey tools that are waitin...
Transactional Emails Can Provide Big Returns 14 Jun 2010 | 05:58 pm
A transactional email is an email that is sent in response to an action. The most common types of transactional emails are order confirmations, ship confirmations, and order tracking emails. Transa...
Display [View in browser] button in Outlook 2010 11 Jun 2010 | 10:31 am
Outlook 2010 will display “View in Browser” button in those emails that are likely to have some CSS rendering issues. That’s great news for email marketers, but what is the point of this if we do not ...
Newsletter sign-up process ESP style 11 Jun 2010 | 06:29 am
Newsletters are a great way of communicating news about your company to people that are interested either in your brand or what you have got to say about the industry. This is even more important to e...
Make a Great First Impression with Your Welcome Email 10 Jun 2010 | 09:17 am
You never get a second chance to make a first impression is an old, but accurate, cliché. First impressions can make or break a friendship, a job interview, or a business relationship. This is espec...
