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Wine videos that are not for condescending little shits 12 Jun 2013 | 06:54 pm
He’s frank (actually he’s Harry, Harry Haddon), he’s funny, he seems knowledgable and most importantly, he has access to a video editing tool. At last we have someone new who might be able to make a w...
Time really is money, online 22 May 2013 | 08:22 pm
Still think that social networks like Twitter aren’t worth your investment of time? Read this for an example and a couple of tools that might help change your mind (disclosure; Vrazon is reseller for ...
Wine competitions offer spark but no fire 14 May 2013 | 03:08 pm
It is that time of year when all sorts of wine competitions take place and announce their annual procession of gold, silver and bronze medal winners. Countless self-congratulatory press releases, blog...
How to improve the use of social media in the wine business? 4 Apr 2013 | 08:57 pm
Introduction: For over 3 years, we have worked closely with the Burgundy School of Business both as a company – hiring interns to work with the EWBC, and as a research engine – helping us conduct fiel...
Wine on TV comes to a Second Screen 5 Feb 2013 | 03:45 pm
Ever wondered what they were drinking on a TV show and wanted to know more? Maybe even try it yourself? We know that product placement in TV and film is very effective if nothing else because of the a...
EWBC12 – Tech Tools 4 Dec 2012 | 03:28 pm
Every year at the EWBC, I conduct a workshop on tech tools that you may, or may not, be familiar with. Some are right off the innovation line, while others, have been around for awhile but need a rein...
When is a Twitter Trend not a Trend? 23 Nov 2012 | 10:28 pm
When is a Twitter Trend NOT a Twitter Trend at all? The answer is “When it is a Tailored Trend” Many of us are now Twitter users, and we’ve come to understand terms such as “follower”, “retweet”, “fol...
Winners of the Louis Roederer Wine Writing Awards 2012 18 Sep 2012 | 02:02 am
Congratulations to the many winners of the Louis Roederer Wine Writing Awards presented tonight in London. Whilst the awards that Vrazon helped to create,the Born Digital Wine Awards, recognise the gr...
Public Service Announcement: Passwords Protect All of Us 8 Aug 2012 | 07:13 pm
Hacked. All files lost. Computer hard drive wiped. Phone dead. Twitter account hijacked. Think it couldn’t happen? Think again. Listening to the frightening details on this podcast about being hacked ...
Wine Bloggers’ Wines from Oddbins 25 Jul 2012 | 10:41 pm
So, do wine bloggers have any idea what wines others should drink, or are they just good at telling us about the stuff they like? I have to admit to being very afraid of the idea of being responsible...