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Facebook posts’ lifetime.. even shorter than you thought! 5 Aug 2013 | 04:56 pm
Data Science blog post series At Wisemetrics, we have been gathering a huge amount of social media data for over a year and thought it was time to share some insights we are getting from it. This pos...
Wisemetrics is now a Facebook PMD 31 Jul 2013 | 06:56 pm
Wisemetrics enters the (always more) selective circle of Facebook PMDs today. What are Facebook Preferred Marketing Developers? Hand-Picked by Facebook, they are the best-in-class developers with one...
Why the Engagement Rate is a Flawed Benchmark Metric 23 Jul 2013 | 08:49 pm
Just for a second, imagine this fictional survey question : “on a scale of 1 to 5, would you say this content pleased you, made you want to discuss it or made you share it with your friends?” Sounds....
No, your “Like button” doesn’t count the likes on your webpage 16 Jul 2013 | 06:38 pm
Many users consider the number showing up on each like button on their website as the number of unique visitors that have liked the webpage by clicking on the button. Unfortunately, this is not the c...
We’ve tested the new Facebook Page Insights : our in depth review 27 Jun 2013 | 02:49 pm
Facebook has just announced the progressive rollout of a new interface for their famous Facebook Insights for Pages. We’re some of the lucky few to have gained access to it (thanks Ravi!), so here’s o...
Breaking rumor : Facebook to announce removal of PTAT metric on June 19 13 Jun 2013 | 03:49 pm
Word of notice : this is absolutely not confirmed by Facebook, only rumors. Facebook may announce on June 19 the removal of the People Talking About This (PTAT) metric from their Insights. It would ...
Breaking rumor : Facebook to announce removal of PTAT metric on June 19 13 Jun 2013 | 03:49 pm
Posted in Uncategorized Word of notice : this is absolutely not confirmed by Facebook, only rumors. Facebook may announce on June 19 the removal of the People Talking About This (PTAT) metric from t...
Best time to post : why it’s a lot harder to predict than it seems + Nitro announcement 24 Apr 2013 | 09:31 pm
We’ve received a lot of requests to add “Best day/hour to post” in our Facebook analytics solution. This could have been easy to integrate if we had decided to follow our predecessors’ paths : take yo...
Best time to post : why it’s a lot harder to predict than it seems + Nitro announcement 24 Apr 2013 | 09:31 pm
Posted in Tips'n Hacks We’ve received a lot of requests to add “Best day/hour to post” in our Facebook analytics solution. This could have been easy to integrate if we had decided to follow our prede...
Breaking news : Facebook is removing the “Friends of fans” metric 4 Apr 2013 | 01:58 am
Facebook has just announced that they’ll remove the “friends of fans” metrics from Page Insights (http://www.facebook.com/insights), as well as from the Insights API. In a statement, Facebook said th...
