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The New Integrated Media Marketing: Tablet to TV 27 Aug 2013 | 02:58 am
For years media has been integrated to run across multiple platforms including the internet, film, print, audio, live events and many more. By having reinforcement of messaging through multiple media ...
Magazines Are Cross-Media Brands 21 Aug 2013 | 05:57 am
With brand extensions that range from digital properties, social media platforms, app downloads, e-newsletters, to even their own line of prepared food (yes food)—magazines are proving more than ever ...
Watch the Trend: Luxury Brand Coach Steps Up Its Game 16 Aug 2013 | 11:25 pm
Women’s Marketing isn’t the only luxury brand advertising agency that obsesses over the finer things in life, especially those that we can manage to afford and still be able to treat ourselves out to ...
The Growth Of Real-Time Advertising In Social Media 31 Jul 2013 | 03:17 am
Super Bowl XLVII. Although some cannot recall which teams played against each other, we all can recognize this event with “the blackout”. As a woman who works at a digital media planning agency, I m...
#Hashtags in Digital Media 25 Jul 2013 | 01:31 am
Planning a Social Media Post? Don’t Forget the #Hashtag Any digital media planning agency (and probably all frequenters of social media platforms) know that since Facebook’s launch of clickable hasht...
Brand Marketing on Instagram 22 Jul 2013 | 11:06 pm
Social Media Marketing Connects Brands with Customers Social Media – is it vital to the success of your brand, or is it that one component you can slice right off the top of your budget? It is my opi...
Study Habits of College Students Give Way to Digital Advertising 11 Jul 2013 | 03:41 am
The effects of social media on college students Today’s young people, particularly college students like me, are more connected than ever. On college campuses, the majority of students walk around w...
Get To Know: Andrea Van Dam, President & CRO 13 Jun 2013 | 02:30 pm
At Women’s Marketing, Inc., our success relies heavily on our client’s experience with us - and we take that very seriously. Not unlike my daughter who works hard to win blue ribbons riding her pony, ...
Integrated Media Planning is Critical to Getting Your Brand Through the Clutter 12 Jun 2013 | 03:23 pm
We’ve seen an evolution in the media landscape, and the advancement of technology has created a fragmented marketplace. This can allow your competitors to steal share and your advertising to be lost i...
Using Print Media To Drive Online Sales 10 Jun 2013 | 04:00 pm
How can your ad in the glossy pages of magazines like VOGUE, InStyle, Cosmopolitan or Real Simple drive sales for your brand? Can magazine ads really drive e-commerce for an online retailer or product...
