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4 Things That Will Improve The Checkout Experience 28 Jun 2012 | 10:44 pm
Just because your customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and...
What’s Preventing YOU from Walking the Walk? 27 Jun 2012 | 11:10 pm
Some years ago, a PC enthusiast stormed out of my workshop when he objected to the Apple Computer case study I was presenting. Evidently, praising Apple was too much for this poor soul to bear. That ...
Why Your Customers Abandon Online Shopping Carts 21 Jun 2012 | 08:00 pm
This article originally appeared on GrokDotCom. I go into the garage for a hammer. On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out fo...
5 Sure-fire Ways to Uncover What’s Inside Your Customer’s Heart 19 Jun 2012 | 11:14 pm
I briefly touched on this vital marketing step in a previous post, but it’s worth repeating — because if you make a mistake here, well, nothing else matters. Plus, this is the question Main Street bus...
How to Figure Out Your Advertising Budget in 3 Easy Steps 14 Jun 2012 | 08:00 pm
Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget shoul...
How Nature’s Recipes Can Solve Your Marketing Problems – Part 2 13 Jun 2012 | 12:49 am
Examples of honest signaling in Main Street business: Michele recently wrote about Appelt’s Diamonds and its “Rock Solid Diamond Warranty,” which eliminates any and all customer objections to buying ...
The #1 Thing You Forget In Your Marketing Budget 7 Jun 2012 | 08:00 pm
Type “marketing budget template” into a search engine and you’ll find several examples, from the most basic to impressively detailed. But 99 percent of the time there’s one important line item mis...
How Nature’s Recipes Can Solve Your Marketing Problems – Part 1 6 Jun 2012 | 12:39 am
In 1941, Swiss engineer, George de Mestral invented Velcro after he got the idea for the fastener after examining the burrs that stubbornly stuck to the fur of his dog. Velcro is a practical applicat...
What CrossFit Can Teach You About Cult Branding 31 May 2012 | 08:00 pm
CrossFit is a fitness lifestyle that has taken the world by storm over the last few years. In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with s...
Overcoming Your Addiction 31 May 2012 | 03:13 am
Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife ...
