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Tips for an interview with a journalist 14 Aug 2013 | 02:54 pm
You have an interview with a journalist as your company spokesman ? Keep in mind that being an expert in your field is not enough to be a good spokesman. Indeed, the hardest thing in an interview is n...
The main challenge for PR agencies to increase the loyalty of their customers 7 Aug 2013 | 05:38 pm
Every services companies, and therefore, the communication agencies, have a common goal : win the loyalty of their current customers and be recommended by them to other companies. Being in contact wi...
How to choose the best social media for your company ? 31 Jul 2013 | 05:20 pm
Facebook, Twitter, LinkedIn, Youtube,… there are lots of different social medias and sometimes, you need to make a choice in your social strategy and focus on one or several specific platforms. But ho...
The role of a Community Manager in the reputation management of a company (interview) 26 Jul 2013 | 07:37 pm
This week we propose you to discover the interview of Isabelle Clément, ex Web Project Manager and Community Manager in a call center and recently arrived at Augure. - Isabelle, what would be ...
Why Public Relations should be a central component of the Marketing Mix ? 18 Jul 2013 | 01:01 pm
Marketing and Public Relations. 2 distincts fields. If the goal of the first one is to promote the products, the second one is focused on the company’ s promotion and image. Marketing and Public Relat...
Creation and templates of Press Releases 2.0 10 Jul 2013 | 06:02 pm
Press Release is one of the most loyal friend of Public Relations professionals. However, have you ever thought “mission : impossible” when you started writing a press release? Actually, writing is no...
What is your press relation management worth ? 4 Jul 2013 | 08:14 pm
Your press releases drive you crazy? It takes you ages to update the list of bloggers/journalists of your sector? It’s maybe because you don’t have the right approach about your public relations! Whe...
Diversification of PR Agency Service 2 Jul 2013 | 01:06 pm
The relationship between the media, creation, and the spread of news stories, the coordination of interviews by company spokespeople and the organization of press conferences are some of the tasks tha...
How to obtain “Likes” on Facebook in an original manner 19 Jun 2013 | 06:38 pm
If we say “50 million” we can associate this with many different things: the 50 millions of dollars that Norway has donated to support Amazonia, the 50 million pesos that have been spent in San Carlos...
The Importance of PR and Communication Measurement 7 Jun 2013 | 12:48 pm
Communications Departments resemble a big, messy factory; but what do they manufacture? Well, image, brand, value, business… However, in spite of having everything planned ahead in a comprehensive com...
