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Interesting Apps Around Email 2 Apr 2013 | 04:54 pm
A year ago I mentioned some interesting apps like Yesware, attachments.me, Spanning, Perkville, AwayFind, ShortMail, FanBridge, ActivePath, Rapportive, CloudMagic and LiveIntent. There were quite a f...
Likes, #Fails and Emails 22 Jan 2013 | 01:14 pm
Your brand speaks through all channels at once. What was once a simple Awareness to Action funnel is now a complex mix. Digital marketing has grown far beyond the web site. As marketers, we now manage...
Will you send emails 5 years from now? 10 tips to tackle change 17 Sep 2012 | 04:56 pm
In 1984, 'Neuromancer' - a book by William Gibson made the word 'Cyberspace' popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a smal...
5 Key Questions and Focus Areas in Email Marketing for Small Businesses 16 Aug 2012 | 08:55 pm
Small businesses usually find it easier to adapt to the changing digital marketing landscape, they also need to balance speed with limited budgets and do not always have the insights from bigger agenc...
Digital Marketing – Some Thoughts 7 Aug 2012 | 07:48 pm
Recently the nice people at Customer Research Frontiers got in touch with me for my thoughts on digital marketing. Here is a gist of my mantra for marketers: 1] Own the CRM 2] Eat analytics and 3] Put...
Why are Digital Marketers in India uneasy? 29 May 2012 | 11:19 pm
India has no concrete spam law nor a clear data privacy law. I read 3 articles the last 3 weeks, in main stream media, that makes the digital marketer in me uneasy. Here what's happening in the cyber ...
Email Marketing The Unsung Hero 18 Apr 2012 | 11:31 pm
Here are the slides of the presentation I made recently. I talked about some examples of good email marketing, best practices and some new apps around email. Continue reading →
What is DMARC? Email Authentication Simplified 9 Feb 2012 | 11:36 pm
Google, and fifteen other leading email service and technology providers, announced recently they are all fighting spam and phishing together, in a big way, by forming a new email authentication stand...
SOPA SIBAL SMS SPAM 19 Jan 2012 | 01:19 am
Wednesday 18th January 2012 will go down in history as the day Wikipedia and many other websites' pages went black intentionally to protest against two bills in the USA, Stop Online Piracy Act (SOPA) ...
Digital Marketers: What’s the ONE thing to do this year? 11 Jan 2012 | 08:38 pm
I found an interesting report which makes for a good sensible reading. I recommend it for digital marketers. I have also complied is a list of 5 good articles you may want to read on the trends in 201...
