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Where did I go? Fiberon Decking 8 Feb 2012 | 11:43 am
I am the new eMedia Manager at a great little company that sells product all over the world. Fiberon Decking. http://www.fiberondecking.com/ I am responsible for (the already pretty good) web site...
November at Charlotte American Marketing Association 9 Dec 2011 | 04:59 am
In November, CAMA held Marketing Strategy Roundtables hosted by MYJIVE, a hot digital agency here in the Queen City. This month we just talked marketing! And I ran around with a camera. Here’s is the ...
The Owl outside my window. 2 Dec 2011 | 11:29 am
It’s a Barred Owl that was right outside our window. They are apparently fairly common. But they sure are breath taking up close! I was taking stills in portrait while the owl was fairly still. Then ...
What you missed at the Charlotte American Marketing Association in October. 15 Nov 2011 | 04:45 am
This is a quick synopsis I put together of the presentation that Suzanne Shelton, of the Shelton Group gave at our monthly meeting. The Shelton Group is an agency that has specialized in “green” mark...
Hire Design Thinking 14 Oct 2011 | 07:59 am
Hiring is crucial. Here’s my philosophical secret sauce in marketing hiring. First, hire people who know the arts and crafts of marketing. They can be found. Second, make sure they are “design think...
What you missed at the Charlotte American Marketing Association in September. 24 Sep 2011 | 07:12 am
Here’s “September’s” presentation at CAMA. Christine Chu, of The Revere Group, has tested online “conversion paths” for eight years. Online marketers can track activity to the click. They know well...
What you missed at the Charlotte American Marketing Association in August. 14 Sep 2011 | 04:39 am
This is just a bit of what you missed in August at CAMA. Be sure to check out upcoming events at http://www.charlotteama.com/. Make sure you check out the credit at the end!
Data Optimization, Brad Pitt And Moneyball: The Art of Winning an Unfair Game 11 Aug 2011 | 09:20 am
Moneyball, the book, is a business parable. Moneyball, the movie opens in September. Moneyball, by Michael Lewis (2003) is about what happened when some unknown computer geeks managed to put a cen...
Social Media and Business Model 28 Jul 2011 | 06:14 am
Here’s another example where social media, inbound marketing, the web, and face to face meetings, are directly integrated into the business model and brand: The Moxie Exchange Movement: Founder Maur...
5 Things Social Media Marketers Should Stop Saying 14 Jun 2011 | 08:24 am
Social Media Marketing is one marketing channel. I read much of what social media people say about their profession. It’s useful. Usually informed. And sometimes naive. Lately, I’ve seen some stri...
