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The Essence of Content Marketing: Engaging the Empowered Customer 7 Nov 2012 | 03:19 am
Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for...
SMS Marketing to Build Customer Satisfaction and Brand Loyalty 11 Sep 2012 | 09:49 pm
I haven’t seen many companies who effectively use SMS marketing to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all...
Good Storytelling Starts a Conversation 4 Aug 2012 | 05:24 am
The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself. – Seth Godin Good storytelling is less about “telling” and more about star...
Integrating Digital Events Into Your Content Marketing Program 26 Apr 2012 | 01:06 pm
[This is a reprint of a guest post I made to the INXPO Virtual Event Blog] Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content ma...
Make Your Customers Your North Star 16 Mar 2012 | 04:56 am
Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the...
See Through Your Customer’s Eyes 8 Mar 2012 | 02:06 pm
With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s eas...
Using Microsoft Kinect to Engage Trade Show Attendees 7 Mar 2012 | 10:32 pm
One of my favorite events for Microsoft employees is the company’s internal technology fair called TechFest. We get to see some of the coolest technologies that the researchers have been working on. A...
Integrated Marketing Through Virtual Events 9 Jan 2012 | 09:19 pm
Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while inte...
Interactive LCD is Big at Events 19 Oct 2011 | 06:35 am
I had an opportunity to visit Oracle OpenWorld (compliments of Oracle and CEMA). As I walked around the partner pavilions I noticed one of the hottest technologies for exhibitors was the interactive t...
The Worst Survey Question Ever 15 Oct 2011 | 10:14 am
I was watching a keynote from a digital event and during the presentation this survey pops up. There were 3 or 4 questions all with the same options. What’s wrong with this picture? There’s 5 ways to...
