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Infographic On Tips for Greening Up Trade Shows 29 Aug 2012 | 01:26 am
Thanks to Smash Hit Displays for this infographic! Source: Trade Show Display Industry Creating Most Waste
7 Tips for Using Social Media To Improve Trade Show Results 28 Aug 2012 | 01:30 am
Seems that a lot of people in the social media world have gotten on the trade show band wagon. Agencies are seeing the natural overlap of social media and trade show marketing, and promoting their ex...
Neuromarketing News About the Importance of Product Display Location 24 Aug 2012 | 02:53 am
Stop for a moment and answer this questions. What’s the FIRST thing an attendee sees when they encounter your exhibit? A staff person? A counter? A candy bowl? A photograph? Now ask yourself ‘wh...
A Resource for Creating Your Personal Brand 23 Aug 2012 | 03:56 am
Didn’t we used to just call it “reputation?” Well, now it seems to be packaged differently like much else in the business world. Now, it seems, we have the opportunity to be more intentional about h...
4 Reasons Monitoring Social Media Buzz is Critical for Trade Show Exhibitors 22 Aug 2012 | 03:05 am
Do you have a plan for listening to the social media buzz around your company at a trade show? Many companies are now creating social media plans to expand the reach of a trade show effort. But do y...
The Perils of the Multi-Tasking 21 Aug 2012 | 07:03 am
Just because we CAN doesn’t mean we should…..
Strategic Questions About Social Media for Trade Show Marketing 18 Aug 2012 | 02:14 am
Yesterday Marketo Blogger Jon Miller posted a nice synopsis from a recent study on B2B buy behavior and social marketing. His information came from a study called The annual Buyersphere report conduc...
Air Travel Price Traps 16 Aug 2012 | 07:40 am
Do you sigh in resignation just logging on to Kayak or Priceline? Are you already resigned that finding the best fare for your next trip requires a mysterious algorithm that is hidden from you? Well...
Are You Using Trade Shows To Nurture Customer Loyalty? 14 Aug 2012 | 05:26 am
Trade shows, as effective marketing tools, can produce so much more than just leads. If you’ve been attending the same industry shows for years, and focusing only on lead generation as a goal, you’re...
Trade Show Coordinator or Trade Show Manager: What’s in a Title? 9 Aug 2012 | 05:58 am
Here’s an interesting tidbit from Exhibitor Magazine’s recent salary survey. While the job description is nearly the same for the title “Exhibit or Trade Show Coordinator” and “Exhibit or Trade Show ...
