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5 Ideas for Guest Blog Posts 22 Aug 2013 | 03:12 am
We’ve written at length about why guest blog posts are such a useful content marketing strategy. They allow you to introduce yourself and your company to a blogger’s ready-made audience. If you’re rea...
Press Releases: Your Content Marketing Secret Weapon 17 Aug 2013 | 02:35 am
Not so very long ago, companies sent out press releases in hopes that journalists would repurpose them into news stories in print or on television. But, as with almost everything else when it comes to...
Is an Infographic the Right Marketing Tool for Your Business? 8 Aug 2013 | 03:24 am
You’ve seen them around the web—those super long pictures mixed with often quirky graphics and tons of information. Infographics can catch web surfers’ attention quickly, but they are also a lot of wo...
Why Should a Business Write a Company Blog? 1 Aug 2013 | 03:27 am
We recently suggested 5 Ideas for Compelling Business Blog Content, but you may have been wondering: Why make blogging a big part of your content marketing strategy? Here’s why: A Blog is Your Compa...
5 Ideas for Compelling Business Blog Content 26 Jul 2013 | 02:51 am
Savvy marketers know that content marketing is king. In fact, according to a 2012 study by Outbrain, 90% of those in the know believe that content marketing will become even more important this year a...
When and How to Deal with an Irate Customer on Social Media 20 Jul 2013 | 03:39 am
Social media marketing has been a revolution in the way businesses interact with customers. No more is communicating with customers and potential customers limited to buying an ad and hoping people se...
Tweet Chats Demystified (And Why You Should Participate!) 11 Jul 2013 | 03:27 am
Chris Messina created the first hashtag in order to help users on Twitter organize the overwhelming flow of tweets and information that passed through the service on a minute-by-minute basis. Just put...
10 Customer Engagement-Boosting Ideas for Facebook Brand Page Updates 4 Jul 2013 | 12:16 am
When starting a shiny new Facebook brand page, it’s easy to get caught up in the fun — posting about your brand’s goings-on, seeing new friends and fans find your page, and basking in the engagement. ...
Why People Aren’t Seeing Your Facebook Updates… And What to Do About It 28 Jun 2013 | 10:40 pm
It’s a question as old as Facebook fan pages—why aren’t my customers seeing my updates? In the beginning, this was blamed on people simply ignoring brand updates or not checking their entire Facebook ...
3 Daring Social Media Strategies… That Worked! 21 Jun 2013 | 09:33 pm
When we think about killer social media strategies, a few campaigns spring to mind immediately: The Best Job in the World This 2009 campaign’s stated purpose was to find a caretaker for an island in...
