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As the economy picks up will insight slow down? 6 Aug 2013 | 01:50 pm
The Uk economy is showing signs of picking up and according to the Times this morning we are firing on all cylinders and growth for the next quarter could at an annualised rate of 1.3% near double of ...
Are all Customers Equal? 19 Jun 2013 | 02:11 pm
The need to ensure all you marketing is working hard for you is now even more important than it has ever been. In this video Iain Lovatt debates why you should not treat al customers as equal and why ...
The economy sinks to yet lower levels 9 Aug 2012 | 12:38 am
The latest news from the Bank of England is that the UK economy will not grow at all in 2012 and I for one believe him. He is an educated man who has seen this all before but does his statement mean y...
HOPPING MAD CUSTOMERS 17 Jan 2012 | 12:43 am
With over 42% of customer complaints regarding direct marketing attributed to inaccurate customer data, are some businesses missing out on the opportunity to reduce churn and extend customer life time...
Same old same old. Will 2012 be the same as 2011? 10 Jan 2012 | 02:04 am
Now 2012 is upon us will it turn out to be an average year or an exceptional year for you and your business? Well, for most of us it will be average and not much different from 2011 because, surprise...
Why the customer is not King! 24 Nov 2011 | 10:11 am
Why do customers think that spending money with you entitles them to your soul and never ending servitude? It never ceases to amaze me that clients love to play the customer/supplier card when you, a...
Being Mr Magoo – are your customers making you behave strangely? 5 Sep 2011 | 07:41 pm
Do you remember Mr Magoo? If you haven’t heard of him check him out youtube – he’s hilarious http://www.youtube.com/watch?v=t8GTHXTEvIc. He’s a little old chap that gets himself into all sorts of anti...
Bluetopia 2011is Now On! 25 Aug 2011 | 11:41 pm
Blue Sheep has launched Bluetopia 2011 – a competition which offers over £265,000 of free database and analytical services – with the worthy winner receiving the top prize worth £¼ million. The initia...
Blind Dates and Speed Dates – how do you court your customers?! 19 Aug 2011 | 09:48 am
I believe taking on a new customer is akin to having a fresh relationship with a partner in your private life. Admittedly, it might not be quite so intimate, heaven forbid, but the parallel exists no...
B2B? – Time To Start Getting Emotional 4 Aug 2011 | 02:42 am
In his seminal book on advertising Lovemarks (The Future Beyond Brands), Kevin Roberts, CEO of Saatch & Saatchi Worldwide, defined a lovemark as one that inspired “Loyalty Beyond Reason” amongst its c...
