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Insurance marketing: how to overcome objections 9 Dec 2011 | 08:00 am
During your insurance marketing presentation, ask your customer what he or she is looking for. A low rate? A local agent? Just to compare rates? Or something in the coverage he or she hasn’t gotten be...
Insurance marketing: the sales conversation 2 Dec 2011 | 08:54 am
Focus on the biggest priorities the client sets out. Focus on the two or three major points in the policy you’re offering that you think will be most important to the insurance client. In insurance ma...
Insurance marketing: 4 tips for productive phone conversations with clients 30 Nov 2011 | 08:01 am
Have a genuine person-to-person talk. It’s important you remain professional, but it’s fine to have a talk with the customer about something you both enjoy—maybe sports or a shared interest in cars. I...
Insurance lead management systems: 3 ways to make them work for you 31 Aug 2011 | 04:59 am
Measure your progress. Many insurance lead management systems have features that allow you to track each lead’s place in the sales process. So when you follow up, you can know exactly where it is you ...
Insurance marketing: Keep in touch via social networking 26 Aug 2011 | 08:29 am
You can use social networking sites, much like email, to send insurance marketing messages to clients and potential clients. Both Facebook and LinkedIn have messaging systems that allow you to send on...
Insurance leads: 3 tips to using purchased leads effectively 25 Aug 2011 | 02:29 am
Don’t assume. Jumping to conclusions is a common reaction to a lack of response from a client or less-than-expected return, but you have to fight the urge to decide that customer simply bought from so...
Insurance leads: 3 keys to success in using purchased leads 25 Aug 2011 | 02:23 am
Some agents make mistakes when they buy insurance leads. They don’t know how to use them to the best effect. They let them sit for days before they call or they focus on too small an area or group. As...
Insurance lead management systems: what to look for in choosing yours 7 Jul 2011 | 05:00 am
Here are some things to look for as you look for an insurance lead management system and make your final decision about which one to invest in: If system generates its own emails to send to potential ...
Insurance marketing: Are you using the biggest social networking sites? 7 Jul 2011 | 05:00 am
Facebook Facebook is a social media site that allows users to connect with “friends,” with whom they may then share comments, photos, videos and links. Users create specific pages for themselves where...
Insurance leads: How to get more customer referrals 7 Jul 2011 | 04:59 am
Give your clients the opportunity to refer your agency by making it easier for them to do so. In asking your clients for insurance leads, don’t make them have to figure out ways to word a recommendati...
