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Borussia Dortmund Announce Record Profits 26 Aug 2013 | 09:29 pm
Hi everyone, Borussia Dortmund have announced a record profit of €53.3 million and a total turnover of €305 million for the 2012-13 season — just eight years on from hitting rock bottom. After reveali...
Paris St Germain Record Sales Shirts: A Powerful Renegotiation Tool 26 Aug 2013 | 03:00 pm
Hi everyone, Another merchandising milestone for Paris St Germain. The Qatar owned club sold circa 400.000 jerseys during the 2012-2013 season. The best sales season for the french club. Back in 2011,...
FIFA World Cup 2014 Ticketing Process Explained 22 Aug 2013 | 01:57 pm
Hi guys, In the first 24 hours of ticket sales for the 2014 FIFA World Cup, more than 400,000 fans requested over 2.3 million tickets through FIFA.com. Brazilians are at the top of the list, followed ...
“Just Do It” is 25 Years Old: The New Nike Campaign is On 21 Aug 2013 | 09:07 pm
Hi everyone, The Nike “Just do it” line is 25 years old. To celebrate one of the most powerful tagline in the world, Nike has launched a new campaign featuring an all-star cast of athletes and guest s...
adidas Keeps Hold of Bundesliga Matchball Supplier Deal 19 Aug 2013 | 07:58 pm
Hi everyone, adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season unt...
Barclays Launches a New 3 Year Deal with the Premier League 16 Aug 2013 | 06:38 pm
Hi everyone, Barclays has today announced a new integrated campaign for its activation of the Barclays Premier League, launching with an advert on TV and digital channels thanking fans for the support...
Pep Guardiola, the New adidas Ambassador: Even Coaches Make the Switch! 14 Aug 2013 | 03:41 pm
Hi guys, FC Bayern Munich manager Pep Guardiola has been officially announced today as an adidas ambassador. Formerly a cultured defensive midfielder for FC Barcelona and Spain, Guardiola is now undou...
UEFA Unveil Champions League and Europa League Revenue Distribution System 14 Aug 2013 | 12:28 am
Hi everyone, UEFA has revealed its Champions League and Europa League distribution system for the 2013-14 season, with the estimated gross commercial revenue from the Champions League and Super Cup es...
Nike and The FA: England Matters 12 Aug 2013 | 01:50 pm
Hi everyone, Nike signed a sponsorship deal with the FA in September 2012, replacing a 50 year partnership between Umbro and the English FA. The swoosh released yesterday the first episode of “England...
Bwin Teams up with Olympique de Marseille 9 Aug 2013 | 03:35 pm
Hi guys,Bwin.party and Olympique de Marseille have today announced a new sponsorship deal that will see the bwin brand become OM’s official online betting and gaming partner. The three-year partnershi...
