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Hot weather causes drownings #MRX 23 Aug 2013 | 08:39 pm
It’s true. I read it in today’s newspaper. The article clearly stated that people are more likely to drown on hot days. Which obviously means that: People forget how to swim on hot days It’s more di...
It’s just a keyword search #mrx 7 Aug 2013 | 07:32 pm
Social media listening is easy. You type in your keywords and data magically appears. Yup, it’s as simple as writing a survey or putting together a discussion guide. Anyone can do it with great result...
Proud to be a member of survey research #MRX 29 Jul 2013 | 09:38 pm
Guest Post by Prof. Dr. Peter Ph. Mohler Having listened to uncountable papers and reading innumerable texts on non-response, non-response bias, survey error, even total survey error, or global cool....
The bum and only bum #MRX 29 Jul 2013 | 07:14 pm
We love buzzwords. Synergy, leveraging, enagement, the more the better! Oftentimes, those buzzwords make their way into commercial advertising making basic products practically unrecognizable. But her...
Truth about Social Media Research by Mallios and Smithee, Spych #MRA_National #MRX 11 Jun 2013 | 11:09 pm
… Live blogging from Disney Orlando, any errors are my own… The Truth About Social Media Research… Peeking Behind the Curtain Katy Mallios, Research Consultant; SPYCHBen Smithee, CEO, SPYCH People are...
How Mobiles Stacks up to Online Surveys by Roddy Knowles, Research Now #MRA_National #MRX 11 Jun 2013 | 09:03 pm
… Live blogging from Disney Orlando, any errors are my own… How Mobile Stacks Up to Traditional Online: A Comparison of Studies Steve von Bevern, VP, Client Services and Operations, Research Now Mobil...
New Era of Engaging Qual by Steve August, Revelation #MRA_National #MRX 11 Jun 2013 | 07:14 pm
… Live blogging from Disney Orlando, any errors are my own… The New Era of Engaging Qual in the Mobile-Social Era Steve August, Founder, CEO, Revelation Mobile has surpassed the desktop, primary way o...
Storytelling Through Digital Analytics by Scott Vanderbilt, NPR #MRA_National #MRX 11 Jun 2013 | 06:13 pm
… Live blogging from Disney Orlando, any errors are my own… Storytelling Through Digital Analytics Scott Vanderbilt, Digital Research Manager, NPR; Sarah Withrow, Senior Research Analyst, NPR NPR is a...
Crowd Interpretation by Niels Schillewaert, InSites Consulting #MRA_National #MRX 11 Jun 2013 | 02:21 am
… Live blogging from Disney Orlando, any errors are my own… Crowd Interpretation: What Happens to Consumer Insights When Consumers Take Over Analysis Niels Schillewaert, Ph.D, Managing Partner and Co-...
New Methods, New Wisdom by Denise Brien, AOL #MRA_National #MRX 11 Jun 2013 | 12:09 am
… Live blogging from Disney Orlando, any errors are my own… New Methods, New Wisdom: How Groundbreaking Research Challenged Conventional Denise Brien, Senior Director, Consumer Analytics & Research, A...