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Quid Pro Quo — The Art of Pitching In for Future Profit. 20 May 2009 | 07:44 am
In business, it's important to help one another as much as possible because no one is successful on his or her own. We are successful because a lot of people allow us to be. But help is always a two w...
5 Ways Businesses Build Customer Confidence Through Social Media 15 May 2009 | 07:37 am
My quick and dirty (although by no means complete) reason for why social media is important to businesses comes down to its ability to help company’s build consumer confidence. As promised, here are t...
Explaining Social Media to Businesses in 2 Words. 13 May 2009 | 10:06 am
In a nutshell, social media breaks down the walls of authority, hierarchy and secrecy and gives all people, regardless of race, creed, culture, economic status, or education the opportunity to share t...
What to do when you find yourself in a room full of people just like you. 12 May 2009 | 04:51 am
This Saturday, I had the good fortune of being invited to participate in the New Media Cincinnati unconference. This is a great group of 60+ technology mavens who are actively engaged in blogging, pod...
Over Looking the Easy Stuff. 3 things I bet you don’t do. 15 Apr 2009 | 06:45 am
Too often, I see businesses spending oodles of money on marketing but overlooking the the low cost options that produce great results. Low Cost High Result Idea 1: Use video in your website. Producing...
Networking’s Not for the Derelict of Character 4 Apr 2009 | 05:03 am
I go to a lot of networking events. In fact, I try to go to as many as I can each week, because I’d much rather talk to a complete stranger face to face than cold call them on the telephone (of course...
Making Money from Small Talk – the Grocer Part 2 31 Mar 2009 | 12:23 pm
When our grocer’s sales started to dip he could have wrung his hands and hoped real hard that his sales started to rise again, but instead, he used some of the extra time he now had to reach out and T...
How Can you Fail When You Have Two Million Potential Customers? 31 Mar 2009 | 07:55 am
Two million people. That’s a lot of buying power and I bet most of them would be thrilled to be able to give their dollars to a company that is based in their community, cares about the same kinds of ...
Back in the Fray 31 Mar 2009 | 07:43 am
As many of you know, the Austin, Berry, Sidders Company took an 18 month hiatus while I was helping a local bank reorganize and jump-start their marketing department. Now that they are functioning smo...
