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The Tesla Model S… Marketing and Innovation Together Means Stunning Success. 10 Apr 2012 | 12:05 am
Even though the tepid response to current all-electric vehicles like the Chevy Volt and Nissan Leaf indicate otherwise. Here is quick review of the state of electric vehicles, as of Spring 2012… “Ge...
Mitt Romney’s Uninspiring Campaign for the Presidential Nomination: A Marketing “Train Wreck” that Doesn’t Have to Be. 19 Mar 2012 | 11:37 pm
Sorry for the long hiatus from the blog. We needed a break… but now we are back, smack dab in the middle of the political campaign season. At this point we are mid way through the primary season, whic...
Music Is Free–Let It Loose… and Reap the Benefits. PART II 12 Mar 2011 | 07:00 am
This is what the Grateful Dead’s sound system looked like in 1973, from an article in Rolling Stone entitled A New Life for the Dead: Jerry Garcia is Checking Cash Flow Charts. The Dead was a growing...
Music Is Free–Let It Loose… and Reap the Benefits. PART II 12 Mar 2011 | 02:00 am
Here is a testimonial of 21st Century marketing as it happened in 1969, where the Grateful Dead by accident (or intent?), took a different path that led to amazing success and best practice that is mo...
Music Is Free–Let It Loose… and Reap the Benefits. PART 1 4 Dec 2010 | 10:45 am
Intro: Back to the Future I recently tee’d up final group projects for my Principles of Marketing classes this semester. Since I started doing classes in 2002, I have had students attack the music in...
Music Is Free–Let It Loose… and Reap the Benefits. PART 1 4 Dec 2010 | 05:45 am
The Grateful Dead Invented Marketing Best Practice 40-Years Ago that is Even More Relevant to Information in Today’s Online and Social Media World.
Don’t Go Away Mad… Just Go Away: A Marketer’s Perspective to the Thorny Issue of Technology & Privacy and What to Do About It Now. 7 Nov 2010 | 03:56 am
Last week there was an interesting article in the October 25, 2010 Wall Street Journal, A Web Pioneer Profiles Users By Name, about a web company called RapLeaf that takes data collection and web prof...
Don’t Go Away Mad… Just Go Away: A Marketer’s Perspective to the Thorny Issue of Technology & Privacy and What to Do About It Now. 6 Nov 2010 | 11:56 pm
Offer Users Transparency, Control and Choice Over How Technology Will Be Used or Not: The Result May Be Less Responses Perhaps… But Higher Value They Will Be
Doing Good… Is it Good Marketing?, Good Business?… or Just Crazy? 10 Sep 2010 | 08:14 am
Knights Apparel is paying its workers in the Dominican Republic three and half times the going rate. Can they thrive when their shirts cost 20% more to produce than everyone else? Introduction Inves...
Doing Good… Is it Good Marketing?, Good Business?… or Just Crazy? 10 Sep 2010 | 04:14 am
Does Paying Workers a Livable Wage, Even If You Can Pay Less, Make Sense? Knights Apparel Thinks So... And From Our Marketing Perspective, So Do We.
