Wordpress - marketingwithnewtechnology.wordpress.com - Marketing with New Technology
General Information:
Latest News:
TIPS FOR USING MOBILE MARKETING FOR YOUR BUSINESS 4 Sep 2012 | 06:29 am
Realize that mobile marketing is just like any other marketing medium you will be using as part of your complete marketing strategy; fit your mobile marketing initiatives into the overall marketing st...
What is your New Year’s Resolution for Your Business in 2012? 11 Dec 2011 | 09:54 pm
This is an updated re-print our our resolution article from 2010. We had a lot of requests to update the article and re-distribute it. We hope you find it of value. __________________________________...
And Yet Another Business Who Doesn’t ‘Get’ That Customers WILL be Rating You on Social Media 19 Aug 2011 | 09:48 am
And yet another example of a business who would rather be ‘right’ than smart! I wonder when business owners will begin to understand that we are now doing business in a world in which consumers WILL r...
Social Media Revolution 2011 9 Jun 2011 | 02:16 pm
I’m often asked about the impact of social media on a business, on an industry, and what changes it’s making in how business is conducted. As most of you know, quantifying ROI in social media is not ...
Social Media Monitoring; What’s the Value and How Much Should a Business Spend? 29 Apr 2011 | 04:52 am
When helping our small and mid-sized clients with their social media needs, we are often asked the following questions: how can I know if social media is working for us? how can I measure the ROI of...
Facing Your Fear of Marketing 10 Apr 2011 | 07:02 am
As a consultant to small and mid-sized businesses, I often speak to and work with companies that are run by CEOs who are the original founders of their company and typically the originator of the “pro...
Mobile Technology Use in Education 26 Jan 2011 | 07:22 pm
Recently, on the monthly podcast I co-host, The Mobile Marketing Review, we reviewed the mobile campaign of a U.S. university who had used SMS/Texting to aid incoming freshman in adjusting to campus l...
What are the REAL results of mobile advertising? 7 Jan 2011 | 02:35 pm
A recent study by InsightExpress provides some interesting insights into the effectiveness of Mobile Advertising by examining it over the course of a 3-year period. An article written by Steve Smith ...
What do C-level Exec’s Really Think About Using Mobile? 2 Jan 2011 | 05:15 am
I often receive the question, “I don’t market my products/services to consumers, I work in the B2B space. How can mobile technology and mobile marketing help me increase my business? Isn’t it just fo...
What is your New Year’s resolution for your business in 2011? 30 Dec 2010 | 08:35 am
I had someone ask me today about their business, “If I could do one thing better, what would it be?”. As a business consultant, I am frequently asked some version of this question, but today it got m...
