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To Dub or Not to Dub? 18 Aug 2012 | 01:54 am
Something happened in the sports world in mid-May that will go down as a watershed moment in media. It wasn’t about the NBA playoffs or the NFL draft. It was a Sports Center advertisement on ESPN.
What Makes Mercury Media The Performance Agency? 13 Jul 2012 | 11:54 pm
What makes Mercury Media “The Performance Agency?” Deep insights, a staggering performance database, proprietary data analytic systems, and end-to-end campaign service – and that’s just the beginning!...
Channel Crossing: Retail’s Road Less Traveled: Sales for Every Season 3 May 2012 | 08:35 am
By: Maria Eden, Senior Vice President, Director of Short Form, Mercury Media Philadelphia “Are we there yet?” If this sounds familiar to you, you’re probably a parent of small children, a marketer f...
The Rest of the Story 14 Feb 2012 | 05:45 am
By: Barry Jacobs, Vice President, Short Form Direct Response, Mercury Media Santa Monica For many years, a well-known radio commentator named Paul Harvey aired daily on the ABC Radio Network. His sho...
Mercury Media Delivers a New Way to Drive Retail 21 Jan 2012 | 08:06 am
By: Barry Jacobs, Vice President, Short Form Direct Response, Mercury Media Santa Monica I was reminded today of the years when I was selling local radio and TV. I would do my best to get a meeting w...
Big Fish….Little Pond…The Truth 7 Dec 2011 | 08:30 am
By: Barry Jacobs, Vice President, Short Form Direct Response, Mercury Media Santa Monica In the last two months, two prospective clients have told me that they would rather be a big fish in a small p...
Driving Retail 23 Aug 2011 | 05:54 am
By: Beth Vendice, President, Mercury Media Performance Guarantee Group, Boston We pride ourselves on “now.” At its most basic level, direct response TV is all about “now.” Make the call, visit the we...
Video Consumption in a Fragmented Marketplace 1 Jul 2011 | 04:10 am
By: Michael Goodman, Strategic Analyst, Mercury Media TV, Internet, smartphones, DVRs, on-demand. Today’s consumers have more viewing options than at any other time in history. While different segmen...
Cable upfront: Expect the top networks to match broadcast in CPM increases 28 Jun 2011 | 01:30 am
Media Life’s “Media Economy Newsletter” recently called on our Sr. VP Media Director Cheryl Green to weigh in on the evolving cable advertising landscape. Cheryl was recently honored as leading cable...
A New “Perspectiva” 21 Jun 2011 | 04:52 am
By: Marcelino Miyares, Jr., VP Mercury en español (As printed in the May 2011 issue of Electronic Retailer Magazine) I have been involved in marketing to Hispanics in some capacity for more than 30 ...
