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Social Media Measurement at a Crossroads 21 Aug 2013 | 09:47 pm
We are at a crossroads in social media measurement. Expectations for rigorous and relevant measurement have risen more quickly than delivery. Too many are fixated on quantitative outputs – speeds and ...
Social Media Measurement at a Crossroads 25 Jul 2013 | 10:25 pm
Please join me on August 6, from 2:00 – 3:00pm EDT for CARMA’s fourth quarterly webinar, co-sponsored by PRNews, titled “Social Media Measurement at a Crossroads.” Here is a little more information on...
New Framework for Social Media Measurement – Update & Debate 21 Jun 2013 | 08:06 pm
The complete presentation, including speaker notes, I gave at the AMEC Summit in Madrid on June 7 introducing the AMEC Social Media Valid Framework is now available for download here. Please visit and...
A New Framework for Social Media Metrics and Measurement 12 Jun 2013 | 08:20 pm
Last week in Madrid, AMEC (International Association for the Measurement and Evaluation of Communications) held their 5th European Summit on Measurement. This one was entitled, Unlocking Business Perf...
Digital Analytics – From Back Office to Front Page 21 Mar 2013 | 06:00 pm
Analytics have exploded into prominence in the past 15 months. What was once a mysterious statistical discipline understood by few has been elevated as the enabling technology that allows companies to...
Three Keys to Insight Discovery in Social Listening 14 Dec 2012 | 04:30 am
True social insights, as opposed to social findings or social observations, have the potential to inform, shape or drive marketing and even business strategy decisions, not just social strategy decisi...
Where is Your Organization on the Social Media Listening Maturity Model? 23 Jul 2012 | 11:28 pm
Quite often I am asked to consult with a company on their social media listening strategy. Their initial question more times than not is about the listening platform they should use. But it is increas...
Time to Get Real About Social Media Audience Reporting 13 Jun 2012 | 01:25 am
Though almost everyone would agree that social media is about engagement and not eyeballs, too much of digital and social media measurement is focused on audience size. How many Followers do we have? ...
Three Fundamentals of Great Social Media Measurement 21 Feb 2012 | 02:08 pm
If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in ...
Bringing Some Clarity to Social Media Influence 11 Dec 2011 | 08:36 am
The emphasis on influencer marketing in social media has reached a fever pitch in 2011 and with it a flood of tools and opinions on how to navigate the influence waters. This is interesting in that on...
