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What The Wheel of Concept tells us about the state of digital marketing 7 Jul 2011 | 08:39 pm
I’m sure you’ve all seen the wonderful Wheel of Concept app from Tribal DDB (former employers). You name the brand, its spins the wheel and delivers you a fashionable digital concept (think Crowdsourc...
Senior Social Straegist? You can contact me here: 21 Oct 2010 | 10:11 pm
DDB UK – the merged DDB London and Tribal DDB agency is hiring a senior strategist with a proven interest in Social media marketing and a credible social presence of their own. The agency globally has...
Post-Social Media 21 Aug 2010 | 05:11 am
Right now social media is hot. Burning hot like the sun, with agencies and clients swirling around giving-off all sorts of hot-gasses. But the demise of social-as-specialism is already underway. Whil...
Integration: Meat & 2 Veg or a sumptuous dining experience 11 Aug 2010 | 05:02 am
I want to tell you a story. A story about a recent buying experience and how it shone a light on the way the marketing industry treats integration. *First, the story* We’re going on holiday soon and...
The Power of Social Capital. 21 Feb 2010 | 03:18 am
What is Social Capital? Social Capital is the value exchanged in online social spaces. The success of a social network is directly correlated to the amount of social capital it helps its members buil...
Transmedia Narratives: Fact of Fiction 29 Jan 2010 | 12:04 am
Transmedia Narratives. A real hobby horse of mine. Much easier and more relevant to the entertainment industry than to brands. And yet… brands could learn a lot from the way Hollywood increases the en...
How to kick the Messaging habit 23 Jan 2010 | 07:31 am
Death of the Message? Brands are talking more and more and more and more. But we’re all listening less. As someone very clever said, there is ‘no market for messages’. Problem is, the marketing commun...
Six Social Media Trends for 2010 – Harvard Business Review 4 Jan 2010 | 10:01 pm
David Armano, of Edelman, writes for the HBR: http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html DDB UK – The Sunday Times, Top 100 Best Company 2004, 2007 and 2009 DDB London – The Gunn ...
10 Awesome Uses of Augmented Reality Marketing 28 Dec 2009 | 03:36 am
http://mashable.com/2009/12/26/augmented-reality-marketing/ Visuals are an important part of advertising, so it’s not surprising that so many companies have jumped on the augmented reality bandwagon,...
Sacrifice Complexity 2 Jul 2009 | 03:37 am
Let me get to the point: Too many people confuse complexity with cleverness. I know the world is a complex place, with more information, more opinions, more fascinating facets and back alleys to expl...
