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Advertising vs. Public Relations for world domination of Social Media responsibilities. 15 May 2010 | 02:21 pm
The title almost sounds like up coming mixed martial arts event. The voracity of the discussion occurring between ad agencies, digital agencies, PR firms and clients to determine who should lead the ...
Coke weighs in on Earned Media ROI. 25 Oct 2009 | 02:12 am
Carol Kruse – Vice President, Global Interactive Marketing at The Coca-Cola Co. develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse ...
What is Account Planning? 23 Oct 2009 | 12:47 pm
In 1986 the Account Planning Group in the UK published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definitio...
