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Departure Lounge … 7 May 2010 | 01:24 pm
This blog is now part of the cynic museum. To find out what we’re talking about, click here.
Ugliest Criminal In The World? 7 Jan 2010 | 02:04 pm
It’s been a while. Yes we have been busy but it’s also because we’re too lazy to do this blog lark when so many of us have our own to manage. Anyway even though this story is from last year, seeing i...
Proof Reading Can Make A Big Difference To A Brand … 11 Sep 2009 | 11:51 am
Here’s a sign we saw in a hotel lift in Singapore … Can you see the issue? First line: “Hotel Re! is pround …” Pround? Do they mean ‘proud’ … well why didn’t they say that. When you’re a business...
Proof Reading Can Make A Big Difference To A Brand … 11 Sep 2009 | 07:51 am
Here’s a sign we saw in a hotel lift in Singapore … Can you see the issue? First line: “Hotel Re! is pround …” Pround? Do they mean ‘proud’ … well why didn’t they say that. When you’re a business whos...
Respect Or Exploitation? 9 Jul 2009 | 01:07 pm
Here’s an ad that was on the back page of TIME magazine. What do you think? Is it a gesture of genuine love and sorrow or a desperate attempt to look like Pepsi are a brand that cares? Saying that,...
Don’t Be Lazy, Proof Read … 3 Jul 2009 | 12:31 pm
Here’s a sign we saw in a hotel lift in Singapore … Can you see the issue? First line: “Hotel Re! is pround …” Pround? Do they mean ‘proud’ … well why didn’t they say that. When you’re a business...
Lost In Execution … 4 May 2009 | 01:36 pm
There’s quite a lot of ads out there trying to attract people to join a particular industry. The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attemp...
Rolex Need To Pull Their Head Out Of Their Arses … 7 Jan 2009 | 05:01 pm
Photo: Char1iesJ Read this and cringe … And when you’ve read that, check out our friend Rob’s blog, he’s on fire at the moment. [You can pay us for that plug later Rob]
Corporate Communication Theft 17 Oct 2008 | 04:13 pm
The new SONY Bravia ad from Bates Asia … [Now compare that to Balls or the Guinness ad that ripped off the Honda Cog commercial which was probably inspired by the Miller Lite spot] Too many agencies...
Brand Exaggeration … 3 Oct 2008 | 11:43 pm
We just received this from Amazon … _________________________________________________________________ Greetings from Amazon.com. You saved $1.00 with Amazon.com’s Pre-order Price Guarantee! The pr...
