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Real Time Advertising – The future of Advertising? Experts debate it’s challenges at IAB event 20 May 2013 | 02:59 am
See on Scoop.it – Marketing 2.0 Regarding my previous post about Oreo’s Real Time Advertising, here’s interesting debate among industry experts on the topic. Gathered at the Internet Advertising Burea...
Facebook’s Growth Since IPO In 12 Big Numbers | TechCrunch 18 May 2013 | 03:01 am
See on Scoop.it – Marketing 2.0 $FB is still stuck at $26.25, way down from its $38 IPO price, but it’s made important progress since going public a year ago. Daily users up 26%, mobile monthly users ...
Real-Time Advertising Has Arrived, Thanks To Oreo And The Super Bowl 16 May 2013 | 01:59 am
See on Scoop.it – Marketing 2.0 One of the best ads during the Super Bowl yesterday didn’t exist until well after the game started–and didn’t even run on television. It was Oreo’s ad, which was embedd...
Google+ 2:nd place means nothing without user engagement 31 Jan 2013 | 06:09 pm
Do you remember when Google+ was launched? Then you might remember – it took only 24 days for the social network to reach 20 million users compare to 1035 days for Twitter and 1152 days for Facebook? ...
Don’t scare your audience away in an attempt to convert them into customers 30 Jan 2013 | 03:11 am
PR practitioners, If you would like to make a difference, to get some attention; to get great relationship with the people that matters to you; to get a sustainable and long lasting relationship with ...
“Corpsourcing” – the next movement within journalism? 23 Nov 2012 | 04:21 am
When it comes to journalistic working methods, are you familiar with “corpsourcing”? It’s like crowdsourcing, but journalists are using the “corporate staff”, instead of just the “crowd”, in order to ...
“Google rakes in more ad dollars than U.S print media” 14 Nov 2012 | 07:37 pm
This is not only the “Chart of the Day” it’s a “Chart of a traditional media in deep crisis”. The Statista “Chart of the Day” currently focuses on two sectors: “Media and Technology”, updated daily an...
Why PR-pros should care about Google Author Rank 3 Nov 2012 | 11:47 am
It’s not only about content anymore. It’s about authors as well. Which partly means it’s not just your content that will show up in the search results, but you as the author. And your ranking, will de...
Content is not king – but you might be 12 Oct 2012 | 06:10 pm
I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet...
Newspaper industry back to where it was in 1950 17 Sep 2012 | 01:14 pm
You guys that still believe there’s a future for newspapers business model in its traditional form (online “papers” included) – this graph is for you. Yes – this is all about U.S so far. U.S papers ha...
