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Social Media Account Teams – Defining Roles to Meet Brands’ Communications Goals 1 Aug 2013 | 11:23 pm
Image via Paola peralta In the agency world, many of us are experiencing more and more clients requesting social media guidance and assistance. As it continues to become a larger part of the public r...
How to Make the Most of Email Marketing 29 Jul 2013 | 10:35 pm
Image via ePublicist With 89 percent of internet users sending or receiving electronic communications, email is the most popular online activity. Email marketing is just one of many digital tools for...
DVL Named a Top Workplace, Honored with Ethics Award 2 Jul 2013 | 09:28 pm
Recently, our agency was recognized when The Tennessean named DVL as a top workplace in Middle Tennessee. If you follow our posts on Twitter or Facebook, you may have noticed that we refer to people ...
So You Want to Get a Job in PR… 13 Jun 2013 | 10:47 pm
Graduating from college without a clear career path can be frustrating. It goes without saying that you will frequently be asked the ever daunting question about future career plans. My career began w...
Break through the clutter 6 Jun 2013 | 06:25 pm
Today’s communications landscape is noisier, more cluttered and confused than at any other time in the history of advertising. Your target consumer is literally bombarded by thousands of messages each...
Yet Another Pheed to Read 25 May 2013 | 02:36 am
What was the world like before social media? How did we pass the time? How did we keep up with our friends? Where did our vacation photos go? Don’t get me wrong, I love social media. These are just a ...
The Show Must Go On 23 May 2013 | 02:36 am
Surprises are often a good thing. Sometimes a surprise comes wrapped up with a bow; other times your friends yell it after jumping out from behind your couch. Less favorably are surprises that come in...
The Rise of “Flat” Design 16 May 2013 | 08:43 pm
By now, most people have probably heard of the term “web 2.0.” But for those saying “huh?”, let me bring you up to speed. In the early 1990s, websites were clunky and boring by today’s standards. Imag...
PodCamp Nashville: Digital Content Creators & Marketers Conference 25 Apr 2013 | 09:43 pm
On May 4, digital content enthusiasts will gather at Hotel Preston for PodCamp Nashville, a one-of-a-kind Unconference on all things ‘new’ media – online video, blogging, social media, SEO, podcasting...
A brand is more than a product 22 Mar 2013 | 07:03 pm
So you’re interested in branding? What does that even mean? Is the brand your product or service? A logo? A tagline? When people think of branding, they often think of designing a new logo or developi...
