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Welcome To The BLG (Biggest Little Group) 9 Aug 2012 | 12:00 am
For the past six years, I’ve dedicated myself to the craft of branding in all its elaborate definitions and executions. SmartBrand (and this blog we’ve called SmartBrandBlog,has been my passion and f...
8 Smart Brand Pivots 10 Jul 2012 | 10:30 pm
Here at SmartBrand HQ, we’re undergoing exciting changes. As a natural progression of our business model, we’re continuing to build on our own brand and services through finding new ways to help our ...
Are You Ready To Hire A Marketing Firm? 20 Jun 2012 | 10:00 pm
Every business owner is faced with the similar options and approaches to handling their communications strategy and campaigns. Most start by trying it themselves, because they believe they know their...
Have You Connected To Your Cause? 22 May 2012 | 04:51 am
Brands today strive harder than ever to rise above the din of conversations to make lasting impressions on their target audience. Aligning your brand with a social cause that is in sync with your val...
Building A Smarter Brand 1 May 2012 | 11:15 am
If you’re an entrepreneur in today’s market – my hat’s off to you. You possess the power to see opportunity where others see obstacles, and you know how to act quickly to take advantage of that windo...
Reno Rallies Through Social Media 3 Apr 2012 | 09:00 pm
Courtesy of Gary Weinhiemer In a blazing display of community engagement and social media support, Reno’s Veterans Guest House was recently presented with a check for $250,000.00 from The Home Depot...
Focus Your Branding For Success 27 Mar 2012 | 08:30 am
One of the important challenges we face as a communications team is convincing new and old companies that having a formal, written, focused marketing strategy is and essential foundation for success. ...
Creative Ways To Use Your Facebook Timeline 19 Mar 2012 | 11:00 pm
For those of us who help create and manage social media campaigns across many platforms, changes to any social media channel’s format often present a host of challenges – and opportunities. Once you’...
JC Penney Rebrands For Success 10 Mar 2012 | 06:01 am
In their third attempt to reinvent a classic American brand, JC Penney has forged a new approach in all of their communications. As for the company’s new red-white-and-blue logo, the new brand image ...
Publishing Your Brand 3 Mar 2012 | 12:56 pm
If you listen very carefully, you might hear it… the groans from small business owners all across the land when the phrase “Content Is King” is mentioned to them. As true as that saying may be, most ...
