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Sign Design 101-Visibility Factor 4 Nov 2010 | 08:27 am
When you need a sign, you need it for a reason. I believe that reason is to communicate a message. And whether it’s Apples 50 cents a pound or Warning! Danger! Keep Away! you want to get your message ...
Have you heard the latest buzz? 17 Sep 2010 | 05:12 am
In order to compete in today’s competitive marketplace, you must think of your signage as a sophisticated and powerful marketing tool. So you hear this buzzword ‘vehicle wrap’ from people you meet, c...
I, Robot? 9 Sep 2010 | 10:13 am
Recently I saw a bit of the current Congressional hearings on the financial crisis of 2008 on the news. While it was interesting to see another view from some back-room insiders of what these major fi...
The Sign of Business Today 7 Aug 2010 | 10:13 am
Gelberg Signs was visited today by President Barack Obama in Washington, D.C. The president toured the manufacturing facility and spoke afterwards about the role that sign companies like Gelberg Signs...
In the blink of an eye… 1 Aug 2010 | 11:00 am
It all starts with a picture. What kind of message are you sending to your customers? What do you want them to think? Malcolm Gladwell has written a fascinating book called Blink about how we make sn...
Vital Signs 1 Jul 2010 | 08:58 am
The firs t step in signs is always the graphic design. Lao-tzu says… “The journey of a thousand miles begins with a single step.” Good signs always begin with good design. Not like this one. Ouch! Di...
Do your signs have a magnetic personality? 2 Jun 2010 | 09:50 am
If you use magnetic signs for your vehicle, best practices say (and industry experts) remove signs at least once a week, clean any moisture buildup between vehicle and sign and reapply. To apply, alwa...
Does your graphics provider ask the right questions? 21 May 2010 | 07:01 am
The other day a prospective client called us to inquire about a project he was planning. Our designer asked him questions about what the project was going to be for, where it was going to be used, how...
Did you know about Memorial Day? 20 May 2010 | 09:36 am
Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation’s service. Waterloo N.Y. was officially declared the birthplace of Memorial Day by Preside...
Something for Every Season 16 Apr 2010 | 09:56 am
Bless this home I spoke to a man the other day who’s business is harvesting. Since this is Spring, I was surprised to hear him say how busy they were. He said in the Spring they do thinning of the cr...
