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“In Crowdsourcing, We Need To Shake Things Up,” Selim Mete Explains 25 Aug 2013 | 02:14 pm
This is an interview of Selim Mete, a talented filmmaker who spends 50% of his time – he says it – participating in video contests. He has been active (and winning) on various platforms such as eYeka,...
Interactive Ad or Crowdsourcing? Audi Australia’s “Land of Quattro” Campaign 21 Aug 2013 | 05:42 pm
Audi’s latest global brand platform, “Land of Quattro” and has been rolled out in several countries like India, Germany, New Zealand, and Australia. For the latter, Audi Australia has imagined a parti...
My Review of “How Emerging Market Brands Will Go Global” 19 Aug 2013 | 08:30 pm
In October 2009, I covered the publication of the Best Global Brands ranking, underlining that none of the 100 brands came from emerging market countries in 2009. In one part of the report, called “To...
I Wish You Happy Summer Holidays! 31 Jul 2013 | 05:45 pm
I’m leaving for two weeks of holidays. Moments of relaxation… - - - - - - - - - - Waterjumping (1)… - - - - - - - - - - Waterjumping (2)… - - - - - - - - - - Beachjumping (1)… - - - - - - - - - […]
“Crowdsourcing Works Because of the Freshness and Naivety,” says Santawen 31 Jul 2013 | 01:12 am
In my quest to better understand creative crowdsourcing participants, I recently interviewed Santawen alias Rabah Brahimi, a French filmmaker, producer and graphic designer. Santawen often participate...
Send & Received Random Photos: Rando 13 Jul 2013 | 01:28 pm
This is not a sponsored post. I already shared cool apps that I happened to like (like this one), and I like Rando. I just discovered this very cool and simple app, that allows you to send pictures ou...
Our Journey to Ironman France 2013 26 Jun 2013 | 09:59 pm
Sunday, I completed Ironman France with a friend in Nice. I crossed the line with a time of 11:01:35 which is a fairly good time for a first participation – especially since I hoped for a sub-12 hours...
Co-Creation in the Banking Industry: Crédit Agricole’s Alpha Project 19 Jun 2013 | 07:01 pm
On December 13th 2010, the Parisian branch of Crédit Agricole, one of France’s leading banks (whose co-creation efforts I already covered here in French) announced the launch of the Alpha Project. By ...
@DBrabham’s “Crowdsourcing” Book 7 Jun 2013 | 01:42 pm
Since Jeff Howe’s article (2006) and book (2008) on crowdsourcing, journalists and researchers have widely been using the term. In every article I read, from blog posts to academic writings, Howe is a...
Genius Crowds, Another Company That Failed to Turn Co-Creation Into a Profit 23 May 2013 | 05:07 pm
In May 2011, I covered the French platform Crowdspirit, and tried to discuss the reasons of its failure. In August of the same year, I wrote a blog post about the costs of co-creation, underlining tha...
