Infographic: B2B Data Disorder 22 Aug 2013 | 07:43 am

Use A/B or split testing for Facebook Ads 19 Aug 2013 | 05:08 am

If you have been working in a function such as web development or marketing, chances are that you have used A/B testing, also known as split testing, in one of your projects. A/B testing is a methodol...

Before you build prospect list, Build a customer profile 16 Aug 2013 | 04:47 am

Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Without knowing your audience, you would not know where to look for them. Once yo...

Sales Presentations: how to make a big impact? 13 Aug 2013 | 09:47 pm

We all like to insert numbers when making a presentation, whether it is to a client, a prospect or someone internal in the company. Numbers provide factual evidence to any argument, and that is why ev...

Revisiting the basics of lead generation 5 Aug 2013 | 08:46 pm

Lead generation or, in other words, finding new customers, is essential for any business to survive. But every now and then, I believe it is a good idea, for any organization, to revisit its lead gene...

ZoomInfo for Small Businesses 1 Aug 2013 | 08:06 am

One of the biggest challenges Small Businesses face is acquiring new customers or leads. Having once been a small business owner myself, I couldn’t emphasize this more. You might have heard about many...

Three content marketing lessons from B2Cs 30 Jul 2013 | 06:39 pm

Preface - Historically, marketers have approached B2B and B2C marketing strategies very differently. But the past decade has witnessed some key technological developments and trends, such as Internet ...

Feeling dirty? 16 Jul 2013 | 09:34 am

So you’ve got a stellar email program? Great! Do you write eye-catching subject lines and tantalize readers with your dapper HTML skills? Fantastic. There’s just one problem; your list is dirty (and n...

When buyers won’t admit they need your help 3 Jul 2013 | 08:40 pm

Buyers withhold information from salespeople all the time. Sometimes it’s to gain a negotiating advantage, or to quickly end an unwanted sales call. But just as often, buyers hold back because disclo...

“Source of hire” is top recruiter metric 3 Jul 2013 | 08:30 pm

No matter what job you’re in, tracking metrics of some sort is usually an important part of the job. It’s no different for recruiters. But a recent survey by ZoomInsights found quite a range of metric...