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6 Ways to “Brand” Yourself to Success Even if You’re Just Starting Out 21 Aug 2013 | 03:00 pm
Steven Fabian What are the most effective ways to get your visitors to like and trust you? According to Site Pro News, you only have 8 seconds or less to convince the average web surfer to stay on y...
Is This a New Trend – the Public Firing of Employees? 16 Aug 2013 | 02:53 am
The CEO of AOL made news – the kind he didn’t want – when he fired the creative director of Patch, the local news service AOL runs for hundreds of towns. Oh, and did I mention, he fired Abel Lenz on ...
The Morphing of Journalism and PR Professionals into Content Marketers 6 Aug 2013 | 03:00 pm
The term “content marketing” wasn’t the buzzword that is now when I wrote a post four years ago about the convergence of the roles of communications professionals. I wrote then, “Maybe the terms adve...
Does it Pay to Boost Your Posts on Facebook to Get More Views? 31 Jul 2013 | 08:04 pm
I’m the first to admit that while I have a personal and business page on Facebook, it’s not my primary social network. I do follow the activities of family members on my personal page and distribute m...
Should You Fiddle With Your Brand by Renaming Your Company? 23 Jul 2013 | 03:00 pm
The old The new You can imagine the anguish companies experience when they decide to change their names to more accurately reflect the services and products they’re offering. Will the new name conv...
Twitter Still #1 Social Network for Fortune 500 Companies, Study Says 17 Jul 2013 | 03:00 pm
Companies in the Fortune 500 accelerated their use of social media tools in 2013, according to the annual study by the Center for Marketing Research at the University of Massachusetts Dartmouth. Twit...
How a Tweet on Twitter Got Action (Finally) From a Social Care Rep 10 Jul 2013 | 03:00 pm
A utility can run but it can’t hide from a disgruntled customer. Actually, utilities are hiding in plain sight on social media networks. According to Nielsen’s The State of Social Media Report, custom...
SlideShare Will Generate Traffic and Build Your Authority 3 Jul 2013 | 03:00 pm
Are you using SlideShare? This service owned by LinkedIn enables you upload your PowerPoint presentations to your account. There they can be viewed by readers and embedded in their own blogs and websi...
Why Keywords are Essential in Your LinkedIn Headline and Summary 27 Jun 2013 | 03:00 pm
Have you looked at your LinkedIn Profile lately? If the blurb next to your photo (and you DO have a photo, right?) is simply your title and company, then you have some work to do. If the summary of y...
12 + 1 Alternatives to Google Reader Which is Closing Forever on July 1 25 Jun 2013 | 09:34 pm
If you subscribe to my blog by Google Reader, you will need to find an alternate RSS feed before then. Or, continue to receive my updates by email. Just move your cursor over to my subscription box on...
