Writewaysolutions - writewaysolutions.com - Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers
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3 Must-Have Tools for Marketing Success 27 Aug 2013 | 08:09 pm
Earlier this summer, I stared in disbelief from the porch at my mom and stepdad’s house as a neighbor cut the bushes around his home. No doubt, the hedges hadn’t met a trimmer in many months. They ha...
The Wrong Approach to Selling Professional Services 21 Aug 2013 | 08:15 pm
A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name — The Juswanem Syndr...
Don’t Rob Your Prospects of Their Scarcest Resource 12 Aug 2013 | 10:56 pm
Ever notice how many people want to steal your scarcest resource? They crave a piece of your time — often for their own benefit. But this theft isn’t only limited to people … Each day hundreds of m...
Is “Getting the Word Out” Really Worth Your Effort? 5 Aug 2013 | 10:06 pm
Business development experts often encourage “getting the word out” about your company as a way to drive sales. The theory is, as the number of people who know about your business grows, so will your...
How to Set Up Automated Marketing Funnels That Capture Leads and Drive Sales 25 Jun 2013 | 04:11 pm
You may remember I recently shared a post titled The Routine Shared My Today’s Most Successful Marketers. Well, shortly after the article hit email inboxes, I received the following reply from my fri...
How Today’s Marketing Shift Changes Your Responsibilities 12 Jun 2013 | 09:02 pm
We’re standing in the trenches of a marketing revolution. Greater consumer demands … changing technology … more messages … different strategies … new metrics … All these changes combine to create adde...
The Routine Shared by Today’s Most Successful Marketers 24 May 2013 | 07:41 pm
Every once in a while, I get pushback from a potential client after presenting a project fee. The response usually sounds something like: “That’s a little more than I was expecting to pay” or “I was h...
Testimonial Tips: Simple Ways to Unearth a Hidden Goldmine in Your Business 20 May 2013 | 07:37 pm
My buddy, Simon Aronowitz, has the biggest “bag” of testimonial tricks I’ve ever seen. I recently received his Testimonial Machine info product (you can find the video of me opening it on YouTube) and...
Why Today’s Consumers Create Fewer Leads 14 May 2013 | 07:20 pm
As the person responsible for marketing and generating leads for your company, you face serious challenges right now. After all, have you ever stopped to consider how easy it is for prospects to find ...
Simple Copywriting Strategies for Creating Compelling Marketing Materials 26 Mar 2013 | 08:14 pm
I’m about to blatantly ignore your needs … That way I can tell you about my “industry-leading solutions” … ramble on about myself … write in a sophisticated manner you can only decipher with a diction...
