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Sponsorship MBA for Sailors – Introduction 5 May 2013 | 04:45 am
The ‘Get Sponsored’ webinar series is designed to help sailors, event organisers and clubs succeed in the board-room as well as on the water. Presented by David Fuller of Pilote Media, the sessions wi...
Extreme Sailing Series Announce Land Rover as Partner 30 Apr 2013 | 03:26 pm
On the eve of our first Free sponsorship webinar, The Extreme Sailing Series has announced a major new sponsorship deal with Land Rover. Mark Cameron, Land Rover’s Global Brand Experience Director, co...
New Sailing Events and The Invisible Hand 28 Mar 2013 | 03:16 pm
During discussions at the last edition of the World Yacht Racing Forum, many delegates argued that the success or failure of new sailing designs, events and classes should be left up to the market. In...
CTruk Sees Value in Fast Cat Sponsorship 25 Mar 2013 | 02:00 pm
Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by...
Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous 22 Mar 2013 | 04:50 pm
A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it...
Extreme Series 2012 Media Numbers Released 21 Mar 2013 | 03:40 pm
Sponsorship is just one marketing tool that companies can use to promote their goods, services and brand(s). The decision about whether or not to sponsor an opportunity is made up of many parts which ...
Musto Steps Up to Title Sponsor of Vice Admirals Cup 19 Mar 2013 | 04:27 pm
We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched pla...
Rotary Aquaspeed Renew Clipper Sponsorship 19 Mar 2013 | 03:33 pm
The Rotary Aquaspeed brand was impressed with the returns that it received as a sponsor of the 2011/12 Clipper Round the World Yacht Race . As a result, Rotary Aquaspeed will renew its position as Of...
Opera Experts to Advise ACEA… and other important news! 15 Mar 2013 | 06:19 pm
Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the America...
Clipper Race Will Stopover in Cape Town 15 Mar 2013 | 05:12 pm
The Volvo Ocean Race may not be stopping in Cape Town during the next edition of the Volvo Ocean Race, but another round the world, crewed, one-design ocean race will be. The Clipper Round the World Y...
