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Email Marketing Campaigns – How to Hit Your Target and Grow Your Business 15 Aug 2013 | 11:35 pm
In today’s difficult economic environment it has never been more challenging to build your brand and keep that brand “Top of Mind” with your prospects. Drip Marketing can be one of the most effective ...
Prospecting and Exercise – What Do They Have in Common? 8 Aug 2013 | 11:32 pm
Last night, before I went to bed, I decided that I was going to exercise today. Now as the day is drawing to a close I realize that, yet again, I didn’t. I joined a health club over a year ago and now...
Cold Calling – Is Your Telephone the 3,000 Pound Elephant in the Room? 5 Aug 2013 | 11:51 pm
As a business owner, you often wonder what your outside salespeople are doing when they aren’t on the road meeting with prospects. When outside salespeople are in the office they are often expected to...
B2B Telemarketing for Managed Service Providers – The Difference between Cats and Dogs 1 Aug 2013 | 11:28 pm
Managed Service Providers are viewed as a commodity today. IT companies that followed the old “break fix” model are becoming a thing of the past and those companies are moving toward the model of beco...
Ensuring the success of your Channel Sales and Marketing Efforts 25 Jul 2013 | 10:47 pm
Channel Sales and Marketing is about building partner programs with comprehensive support tools, on-demand lead generation tools, vertical market campaigns and more. All of these tools drive leads th...
Qualified Appointment Setting for Managed Service Providers 19 Jul 2013 | 09:52 pm
Managed Service Providers have become a commoditized solution. There are hundreds of companies in the marketplace that present themselves as MSPs. The challenge today is to identify how your firm st...
Cold Calling – Forget About The Yellow Pages 18 Jul 2013 | 11:16 pm
When you think of cold calling, what image comes to mind? Do you envision a salesperson at a desk with his head buried in a phone book? That was the cold calling of yesterday – when salespeople would ...
Outsourcing Cheap Telemarketing Can Be More Expensive Than You Think 17 Jul 2013 | 08:49 pm
I just answered a call from a telemarketer. I knew within a moment that it was a telemarketing call – there was a slight delay before the person spoke and then, when she did, I couldn’t understand her...
The Secret to Consultative Sales and Telemarketing = Solve Don’t Sell 17 Jul 2013 | 12:03 am
Can cold calling and telemarketing be consultative in nature? Absolutely! It is the only way to introduce a solution based consultative service and set an appointment for a more in-depth conversatio...
Cold Calling or Social Media – Talk or Tweet: Which is More Effective? 15 Jul 2013 | 07:15 pm
Social Media has exploded in terms of marketing. But is it really a form communication? Or is it simply pushing information out to the masses and hoping that those interested will reach back out to yo...
