Yourseoplan - yourseoplan.com - Gravity Search Marketing
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eBay and Paid Search Effectiveness 14 Aug 2013 | 10:23 pm
Last month, an article in the Economist caught our attention. This article covered recent research surrounding eBay’s paid search campaigns, and suggests that the impacts of paid search can be “overst...
Google Introduces Carousel for Local Search Results 12 Aug 2013 | 10:10 pm
In late June 2013, Google announced its new Carousel for local search results. Now, when a user searches for local places, they may see a horizontal row of scrollable images. For example, this screens...
Google Analytics 101: Flows 30 Jul 2013 | 12:22 am
This is the third part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Intro to Google Anal...
Guest Blogging Pointers in the Age of Link Building Uncertainty 16 Jul 2013 | 11:05 pm
If you’re working on link building for your website, chances are you’ve thought about guest blogging. Moz reports that guest blogging has seen a “meteoric” increase in 2012 and 2013, and is expected t...
Google Analytics 101 – Funnels 15 Jun 2013 | 12:13 am
This is the second part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Intro to Google Ana...
Google Analytics 101: Setting up Goals 15 Jun 2013 | 12:08 am
This is the first part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Google Analytics: In...
Direct Traffic vs. The Dark Social 21 May 2013 | 12:33 am
Q: I’ve started to notice that a large chunk of my direct traffic is landing on deeper pages. Some of these page URLs are very long. It seems odd these would be direct. Do I have a tracking issue? A: ...
As the Experts: Will my AdWords Campaign be Profitable? 8 May 2013 | 11:22 pm
Q: I just began reading your book SEO: An Hour a Day and am very pleased with the advice found in it. Thank you. My main concern lies with PPC (AdWords), as I’m just starting out my campaign and cur...
The State of Encrypted Search – Google’s (Not Provided) 23 Apr 2013 | 01:45 am
In our work trying to provide the best possible analysis of SEO, SEM, and social media efforts using website analytics, we often come across the dreaded “Not Provided” keywords. These are organic sea...
How to Set Up Pinterest Analytics 16 Apr 2013 | 06:01 am
On March 14, Pinterest announced Pinterest Web Analytics for business pages. Pinterest Web Analytics data enables businesses to identify the content on their site that is popular with Pinterest users....
