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[Youth Marketing Academy] Youth Marketing 2012 Review – Part 1 11 Dec 2012 | 04:29 pm
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[Youth Marketing Academy] Youth Marketing Review 2012 – Part 1 11 Dec 2012 | 12:54 pm
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Case Study: Youth Marketing for Banks 27 Nov 2012 | 06:53 pm
As covered in our briefing on youth and banking, there are numerous reasons why its pertinent for financial institutions to focus on the youth market. Not only do youth have a larger life time value a...
The problem with PINK: What women want from brands 16 Nov 2012 | 10:09 am
How do you capture the female market? Clients usually ask this when there’s pressure from shareholders to grow their market share. After discovering the market is dominated by men, they start thinking...
[Youth Marketing Academy] Radio – Episode 18 – The role of leadership in marketing 6 Nov 2012 | 04:02 pm
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Goodbye Nintendo Power: A branding lesson in letting go 2 Nov 2012 | 01:40 pm
To those who grew up with Nintendo Entertainment System (NES) in their living room the console was more than a gaming device. NES was a big deal. Acquiring it usually involves a substantial amount of ...
PBR Doesn’t Do Social Media: They Live That Life 31 Oct 2012 | 05:19 am
I attended an event a couple weeks ago in Boston about how brands can best represent themselves on social media. There was the usual discussion of best practices, speaking with an authentic voice, ad...
[Youth Marketing Academy] Radio – Episode 11 – Cognitive Surplus 24 Oct 2012 | 11:51 am
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Discover the new fundamentals of youth marketing 24 Oct 2012 | 11:36 am
Are You Looking to Expand your Brand Message to today’s Youth? Do you know the best way to do that? You are a highly successful brand but are you clear on how you can reach out to tomorrow’s consumers...
[Youth Marketing Academy] Radio – Episode 10: Who are youth influencers? 17 Oct 2012 | 11:42 am
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