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How Unexciting Brands Can Rock Social Media 20 Aug 2013 | 09:47 pm
Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product whic...
How to Handle Online Criticism of Your Business or Organization 9 Aug 2013 | 06:52 am
As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to na...
Online Incivility Has Reached a Crisis Level, Let’s Do Something About It! 6 Aug 2013 | 05:15 pm
When I started blogging in 2005, one of the things I loved about the Internet was that you could share new ideas and thoughts with people far and wide. It didn’t matter if they were in Canada, Engl...
The State of Social Media Measurement in 2013 23 Jul 2013 | 04:50 pm
A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DM...
The Five As of Social Media Measurement 14 May 2013 | 10:00 pm
There are literally gigabytes of people fighting about the ROI of social media. The truth is, there are certainly outcomes that we should all be measuring to ensure that we are using social media in t...
Five Lessons From Building an Online and Offline Community 14 May 2013 | 10:13 am
Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can “own” a community, but they can be an impor...
Social Media Measurement Twitter Chat Focuses on Philanthropic Outcomes 17 Apr 2013 | 08:30 pm
The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating...
Some of the Best WordPress Plugins to Optimize Your Blog 5 Nov 2012 | 03:45 pm
Screen Capture from Neville Hobson’s cool WordpPress Plugin Page One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to cu...
Seven Productivity Tools That Can Make You Better at Public Relations 10 Aug 2012 | 05:28 am
In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwi...
Social Media and Cause Marketing: How to Paint with a Tweet 17 May 2012 | 09:26 am
Cause marketing can be tricky. You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are...
