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44Doors Entertains Cannes Lions Fans Riding Mobile Marketing Train 20 Jun 2013 | 10:00 pm
44Doors brings actionable real-time analytics and insight to the Mobile Marketing Association at Cannes Lions by engaging festival train riders with interactive mobile game accessed through secure sho...
#ProTip: Tap-to-Dial with Live Tracking 24 Apr 2013 | 12:43 am
A customer recently inquired about putting a phone number behind a short URL. Actually, he wanted to put it in a QR code, but to us, it’s all the same. While Capture didn’t yet support this feature,...
#ProTip: Avoid the “Bounce House” 3 Apr 2013 | 03:19 am
I was speaking with one of our enterprise customers recently when the topic of SEO, Short URLs, and redirects came up. After a bit of conversation, they decided to have their SEO firm do some researc...
#ProTip: Device-Based Routing 26 Mar 2013 | 06:04 pm
TOO MANY BUTTONS! Have you noticed that when you go to download a popular mobile app from someone’s website, there are buttons for iPhone, Android, Blackberry, etc.? Websites are starting to look li...
#ProTip: QR Code Best Practices 19 Mar 2013 | 04:45 pm
The debate around QR codes has been a lively one. Some claimed they were dead about the same time they began to find favor with marketers. Others put on a more creative hat and found some very creat...
#ProTip: 3 > 1 12 Mar 2013 | 11:47 pm
When creating your mobile call-to-action, always remember that 3 is greater than 1. In more examples than I can count, marketers fail to enlist the three most common ways to engage with mobile users....
#ProTip: Signed, Sealed, & Delivered 5 Mar 2013 | 07:45 pm
More and more, our clients are beginning to approach us with challenges around eliminating paper through the use of mobile data capture. Fortunately, we have a great solution. You may not realize it, ...
#ProTip: If You Link It, Shrink It 26 Feb 2013 | 10:00 pm
As a marketer, how often do you link to online content from emails, newsletters, text messages, signage, handouts, brochures, and advertisements? Unless you are on vacation, the answer is likely “dail...
#ProTip: Labels for Better Reporting 19 Feb 2013 | 09:49 pm
After using Capture for a length of time, it is easy to create pages and pages of links and QR codes. When you have dozens or hundreds of people creating new items every day, the list can become unwi...
#ProTip: Language-Based Routing 12 Feb 2013 | 09:38 pm
One of our global beverage clients recently shared a challenge with us regarding the requirement of some countries (in this case, Canada) requiring that certain types of content must be published in b...
