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Mastercard Announces New CMO With Citigroup, Unilever Experience 27 Aug 2013 | 09:15 pm
MasterCard's search process for a new chief marketing officer has culminated with the appointment of Raja Rajamannar. Effective next month, the exec will step in to succeed Alfredo Gangotena, who is r...
Why Marketers Should Care About The Quantified Self 27 Aug 2013 | 08:30 pm
The Quantified Self movement represents the increasingly popular digitization of our physical lives. The QS movement has exploded as a result of the adoption of devices that track calorie intake, phys...
California Court Battle Today May Set Up Supreme Contest Over Aereo 27 Aug 2013 | 08:30 pm
Broadcasters stymied by court losses in New York are turning to judges in California and Massachusetts in their campaign to shut down the Aereo online streaming TV service, potentially creating a patc...
CMO, CIO Collaboration is All Talk, No Action 27 Aug 2013 | 08:00 pm
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The Next Great Advertising Blip Is Just Around the Corner 27 Aug 2013 | 07:00 pm
The last 50 years of overall prosperity was a one-time only "blip" of good fortune that's unlikely to ever happen again, according to economist Robert Gordon. His prognosis for the future, as describe...
Study: Consumers More Likely to Shop On Mobile Devices Than PCs 27 Aug 2013 | 05:30 pm
While the "Year of Mobile" remains elusive for advertisers, it appears to have already arrived for e-commerce. Smartphone and tablet users are more likely to visit a retail website or app than desktop...
How IBM Is Schooling Tomorrow's Data Scientists 27 Aug 2013 | 04:00 pm
IBM is one of many corporations in constant need of smart data scientists. But unlike most firms, IBM has the ability to nurture their development before they enter the workforce. IBM partners with ac...
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI 27 Aug 2013 | 03:50 pm
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly more digital. GfK MRI surveys 26,000 con...
AT&T's Stone-Faced Funnyman Beck Bennett Is SNL's Newest Cast Member 27 Aug 2013 | 02:51 am
AT&T's stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC's "Saturday Night Live," according to Deadline Hollywood....
Baltimore Sun Home Page Takeover Turns Back Online Advertising's Clock 27 Aug 2013 | 12:13 am
Online advertising has not come all that far from those "punch the monkey" banners that littered the early web. In a nod to web ads' roots -- or else a total disregard for their evolution -- The Balt...
