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5 unusual reasons you may be getting beat in rankings by websites that are no better than yours. 31 Jul 2013 | 07:15 pm
Just a quick blog post mentioning some of the unusual things I’ve seen lately while working on a couple of client’s web sites. I generally get a lot of phone calls from people that complain that other...
Why Google LOVES Responsive Design (and why you can’t afford to miss out) 30 Jul 2013 | 09:24 pm
As Google announces that it values web sites that can work across a range of devices – from smartphones to tablets to desktops – the search engine’s clearly sending out a strong message: no one who’s ...
Email marketing for law firms – Best Practice Guide 27 Jul 2013 | 08:40 pm
Email marketing for law firms – Small E-Book Back in the dark ages when web marketing was in its infancy, business owners used to call me incredulously asking: “Do I REALLY need a website?” Hard to ...
A major PPC advertising mistake you need to avoid at all costs! 26 Jul 2013 | 04:01 am
Just a quick one about a few things I’ve noticed whilst conducting a campaign for a client. Google Adwords has the reputation as the fastest way to drive qualified prospects to your web site. While Se...
Focusing only on social media customer service is not an option! 29 May 2012 | 06:19 am
On a previous blog post about how UK telecommunication brands fail when using Twitter as a customer service tool I mentioned as one of the four ‘insights’ that…. “Social media is NOT a replacement fo...
Google’s New Privacy Policy – The Counter Attack After Google Plus Failed to Make an Impact 28 May 2012 | 05:26 am
It was March 2012 when Google introduced their new Privacy Policy. On the surface it looked simple, a perfectly aligned Google to make the consumer’s experience easy and accessible, right? “We’ve inc...
How UK telecommunication brands fail when using Twitter as a customer service tool! 2 May 2012 | 06:07 am
The problem with big brands is that many times they tend to use the same customer service ‘approach’ across the board – a fatal mistake especially when we are talking about the internet. The rise of s...
Why social media is a number’s game 25 Jan 2012 | 07:10 am
Many posts from those in the know on Twitter have underlined social media usage as not being primarily about how many followers/Likes/+1s businesses get – and I definitely endorse that to a degree. Af...
How the West got lazy with social media adoption 25 Jan 2012 | 06:26 am
Recently I read an article regarding social media adoption by businesses in the West you can read it here. As you can see, emerging economies are so much quicker to adopt to social media, primarily be...
Do you use Facebook Ads? If you do, think outside the box! 29 Dec 2011 | 06:00 am
On a recent social media training course I was running I met a digital photographer who was interested in using Facebook to generate leads and eventually potential customers. Her being a rookie to the...
