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If You Plan Right, They Will Come 27 Aug 2013 | 07:30 pm
How to turn seminars into business-makers What’s the difference between a well-attended client seminar that produces revenue-generating leads and one in which members of your firm outnumber participa...
Improve Your Email Marketing: Slogans Provide Motivation 26 Aug 2013 | 06:05 pm
Professional service firms can take a few notes from popular marketing campaign slogans. Many firms are looking for ways to continually improve upon previous email marketing efforts and motivate actio...
Five Mouth-Watering Morsels of Content for Your Social Media Marketing 23 Aug 2013 | 11:47 pm
Social media content should be presented to your social fans and followers in easily-digestible morsels. Think in terms of butler-passed hors d’oeuvres during cocktail hour at an event. The mini spina...
Design vs Copy: a SWOT Analysis with Memes 22 Aug 2013 | 04:45 pm
I stumbled across this little SWOT-esque analysis of the effects of design and content and just had to share it. Take a look. Take a good, hard look. What does this tell you? In addition to brilliant...
Is Your Collateral Working For You or Against You? 22 Aug 2013 | 12:00 am
While looks aren’t everything, first impressions do matter. And for many people, their first impression of your firm comes from your collateral — your website, brochures, proposals, marketing pieces a...
Here’s What Small Business Really Thinks of Social Media 20 Aug 2013 | 06:15 pm
Are you ever curious about what all the other small accounting firms think of social media? You make decisions for your firm based on individual needs and observations, of course, but it’s still nice ...
Video Marketing Made Easy 19 Aug 2013 | 08:00 pm
You have a great B2B email campaign, you publish an email newsletter, your website is up to date, and your new business pipeline is in good shape… So, what’s next? Video is an exciting, engaging and v...
Educating Your Clients with Email Newsletters 16 Aug 2013 | 06:30 pm
The economy is in recovery, but it is still a challenging climate for many businesses. To compound this, many business owners have never had formalized business training. Others may have had theoretic...
Recruiting: A Whole New World 15 Aug 2013 | 05:00 pm
Recruiting season is approaching once again for public accounting firms, which brings another round of questions that firms need to answer. Some of the usual inquiries relate to how many people do we...
Woof Woof Howl – A Content Marketing Trifecta for Professional Service Firms 14 Aug 2013 | 10:00 pm
During Monday’s Twitter #MktgMonChat about content marketing, it was brought up that email newsletter content about company pets tends to be the most widely and eagerly read content, garnering the hig...
