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Google+’s New Design 27 May 2013 | 12:41 pm
At the recent Google I/O Conference in San Francisco, the world's most popular search engine unveiled a slew of changes and updates to its fledgling social network
The Difference Between Publisher and Author Tags — and Why It Matters 23 May 2013 | 02:01 pm
As a web publisher, lawyer and law firm marketer, you should learn about the difference between publisher and author tags for Google search results and Google+ business pages. This can have an impact ...
Three More Best Practices for Blog Posts in 2013 22 May 2013 | 06:56 pm
For those lawyers who didn't get enough of our tips in Best Practices for Blog Posts in 2013, here are a few more suggestions to put your blog ahead of the competition.
The Role of Google Analytics in Online Statistics 21 May 2013 | 07:13 pm
Google Analytics has no doubt become one of the most powerful tools in the world of online statistics. Unlike many of the other online tracking tools available, Google's suite of programs offers compr...
LinkedIn Ads and Law Firms 20 May 2013 | 10:51 pm
Late in 2012, LinkedIn released its LinkedIn Ads feature for small business owners wishing to advertise to other professionals. LinkedIn is a great place for lawyers and law firm marketers to offer th...
Authorship on Bing 17 May 2013 | 07:00 pm
One of the big ideas being discussed and implemented in the world of search engines is the notion of authorship. Specifically, how can authors be rewarded for their experience and knowledge through th...
Developing Your Content Marketing Strategy 16 May 2013 | 07:40 pm
A content marketing campaign can be a catalyst for growing your firm and building a solid reputation. Before jumping in head first, it's smart to develop the right strategy and plan it out step by ste...
Three Best Practices for Blog Posts in 2013 16 May 2013 | 12:40 am
Lawyers, are you looking for tips to get your blog noticed in 2013? Look no further; these best practices will draw visitors and get them to stay, bookmark your page and hopefully come to your firm fo...
Resourcing Social Media Marketing 13 May 2013 | 08:36 pm
Due to the time-consuming and somewhat arduous nature of social media marketing, many law firms opt to outsource much of their social media work. However, this can have its flaws because a firm's uniq...
Get Back in the Long-Tail Keywords Game! 10 May 2013 | 07:30 pm
A few years ago, using long-tail keywords for search rankings and PPC campaigns was quite popular. Although this practice has waned somewhat, it's beginning to see a resurgence and can be highly effec...
