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Stuck in a Content Rut? Consider Newsjacking 20 Aug 2013 | 06:01 pm
Like many writers, each time I sit down to develop content for our blog, I push myself to offer something new, insightful and relevant. We’ve all read bad blog posts – and no one wants author one. And...
Are Boomer Voices Undervalued? A Q&A with Midlife Blogger Marci Rich 7 Aug 2013 | 10:36 pm
ComBlu has been partnering with Verizon Wireless for a little over two years now to manage a program designed to identify and invite select groups of lifestyle bloggers to test out some of the latest ...
Social Maturity Defined 2 Aug 2013 | 02:25 am
From MySpace is the main place to “what’s MySpace?” illustrates how rapidly social media has evolved. Not only do network sites come and go, but the technology to share information and connections has...
Keep It Simple (But not too simple) 24 Jul 2013 | 10:11 pm
Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program. In th...
Customer Experience 17 Jul 2013 | 12:56 am
A state-of-art customer experience considers multiple touch points as a connected whole rather than islands of isolated experience. Many organizations today do a great job managing individual touch po...
2013 Mid-year Review 9 Jul 2013 | 07:38 pm
Mid-year Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for 2...
The FTC and You 3 Jul 2013 | 12:39 am
Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply ...
Lord Stanley Goes Social 26 Jun 2013 | 07:19 pm
As Chicago celebrates its Blackhawks bringing home the Stanley Cup, it’s hard to think about much else today. Or, for the past few weeks, as it happens. Since the series with the Boston Bruins began, ...
Profanity and Disruptive Content 18 Jun 2013 | 06:03 pm
Recently, I attended a content marketing conference with a colleague and was surprised when the opening keynote speaker used the “f-word” in her presentation. I was even more surprised when no one i...
The continued-but narrowing-Digital Divide 5 Jun 2013 | 01:28 am
In a recent Marketing Profs post, some interesting information came to light. Namely how important content is to the purchase process. This shouldn’t be a surprise to anyone but instead of taking this...
