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Will You Help This Startup With Their Messaging… Before They Launch a Kickstarter Campaign? 20 Aug 2013 | 10:28 am
Back in April, lots o’ peeps participated in this post about ZapFlash, where we asked you to vote on a selection of value props for ZapFlash. Well, ZapFlash took all your thoughts and opinions, chang...
How Much of Your Copy Is Totally Irrelevant? A Case for Web Personalization 13 Aug 2013 | 10:00 am
Odds are your website is flooded with irrelevant copy… Overrun by it. Infested with it. Visitors are coming to your website and – even though you’ve followed all the ‘best practices’ you read about ...
How to Promote Your App: Unconventional Wisdom from People Who’ve Done It 6 Aug 2013 | 10:30 am
Meet the Panel: We asked these 8 smarties for their best tips on how to promote an app DANIEL YOO Creator of Timer+, which has over 3 million installs to date. Held position in Top 10 in iPad Utilit...
Persuasive Writing: 4 Copywriting Techniques Swiped from Psychology 30 Jul 2013 | 09:44 am
When you’re talking conversion rate optimization (CRO), you’re usually also talking persuasion. Persuasion and conversion go hand-in-hand. If you’re not persuading visitors – to sign up, to comment, ...
The Simple “Work Backward” Trick for Writing Landing Pages 16 Jul 2013 | 10:25 am
When it’s time to write a landing page, do you start by drafting the headline? If so, you’re doing it wrong… When it’s time to review your copywriter’s landing page copy, do you look first to the he...
Testing Ain’t ALL That 25 Jun 2013 | 10:04 am
Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a gue...
The Ultimate Guide to Shameless Self-Promotion for Startups 18 Jun 2013 | 09:40 am
This week’s post is written by Heather Anne Carson of Onboardly, where startups flock for PR help. Hint of the genius that follows: Heather doesn’t think promoting your startup should rest entirely on...
Is Your Headline Suffering from “TMI”? 11 Jun 2013 | 09:09 am
TMI = Too Much Information Time and again, we see long copy outperform short copy in split tests… But long copy usually means long pages – not lengthy page elements. So we shouldn’t have been surprise...
The “It’s Toasted” Principle for Startup Differentiation 4 Jun 2013 | 09:53 am
If you want people to choose you, you need to tell them what’s better about you. We learn this – often the hard way – when we first start interviewing for jobs. Or applying for college. Or asking some...
The Great Copy Debate: Clear Vs. Clever 28 May 2013 | 10:04 am
After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our brand new ebook, The Copy Hackers Great Value Proposition Test, where we ran headline-only tes...
