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Hispanic Hearts Beat in Spanish, Minds Tick in English 6 Aug 2013 | 03:01 am
If you've been keeping an eye on the news lately you've seen Univision posted some pretty big numbers. "Univision's average of 1.81 million viewers aged 18-to-49 so far in July tops Fox, NBC and CBS, ...
The Great Crosscultural Land Grab 29 Apr 2013 | 08:15 pm
By now, the majority of marketers get it: far from being isolated silos in society, multicultural groups are the ones creating “mainstream” culture. Unless you’re completely landlocked in a white subu...
Avertising Week 2011 "Culture- The New Creative Brief" 5 Oct 2011 | 03:38 am
Looks like an interesting Panel in NY this morning. I wonder where these guys were last year as AHAA and the industry came out with knives flashing toward those of us that were talking about it? All...
Why the new Spiderman is Half Black, Half Latino 18 Aug 2011 | 02:53 am
I'm sure you've heard by now, but Marvel announced that the new Spiderman in the Ultimate Spiderman series is half black, half Latino. His name is Miles Morales and according to Marvel, "What you have...
Univision strikes a nerve with "New American Reality" video 3 May 2011 | 11:43 am
I'm sure you've seen it. It's a video Univision created to spur interest in the Hispanic market. Frankly, it's a very smart piece. Inspiring but not pushy, thought provoking and very nicely executed i...
Jarritos goes to GSD&M? 21 Apr 2011 | 07:04 am
No offense at all to GSD&M, but I have to say I'm a little disappointed Jarritos didn't go to a Hispanic shop or group. I'm sure GSD&M's work was great and the brand will do great (I love their South...
The Impact of Crossculturalism on the English Language 13 Apr 2011 | 08:01 am
Originally posted by Kevin Hartman at Artistic Science Language is a record of culture. One can deduce things about a culture based on how its members speak to each other. In Korea, for example, spe....
Asians beat Hispanics and 5 other 2010 Census surprises (plus a fun map!) 30 Mar 2011 | 04:35 am
So, most of us in Multicultural Marketing have been anxiously awaiting the results of the 2010 census. It's usually a massive boon to our industry as the average brand manager says "OMG! Where did all...
Chrysler's Americana beats Chevrolet's. No questions. 17 Feb 2011 | 04:53 am
It's been a while since I've been gripped by that sick feeling of jealousy in the pit of my stomach. The kind you get when you see a piece of communication that just nails it in every way. The kind th...
A new subconscious study on prejudice 9 Dec 2010 | 04:40 am
A while back, as we started working out this whole Crossculturalism thing, we decided to find out what people really thought about the different ethnicities. Were people turned off by different folks?...
