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Copywriting That Respects Customers 20 Aug 2012 | 11:23 pm
I’ve spoken about showing respect for readers in general, but here I’d like to focus on customers who are reading your marketing collateral in particular. The following was on a Post Shredded Wheat Sp...
False Logic And Salable Products 7 Aug 2012 | 01:05 am
Bob Bly’s email about false logic in advertising and sales copy made me think. Copywriters–the best of our breed, anyway, and he’s among them–aren’t all adjectives, adverbs, and corny jingles. We appl...
Friday Marketing Spotlight: Kemya Scott 4 Aug 2012 | 05:11 am
Kemya Scott of Phisco Marketing is a hard-working marketing strategist I’ve been glad to get to know over the past several months via Twitter and her blog. She knows her stuff and knows how to use it ...
Did You Learn Writing The “Right” Way? 27 Jul 2012 | 04:19 am
A lot of us learned the “conventional” way: via English teacher, sentence diagrams, vocabulary exercises, and spelling tests. There isn’t much that’s conventional about me, though, and although I endu...
How To Know Whether Your Copy Is Too Creative 26 Jul 2012 | 02:26 am
Can your audience spell it? I visit chief wordworker (and she really is a chief!) Nancy Friedman’s blog frequently, mainly to laugh at the gaffes other creative decision-makers have made in naming and...
Friday Marketing Spotlight: Jason Konopinski 21 Jul 2012 | 04:27 am
Writer and communications professional Jason Konopinski has always impressed with the deep thoughts on creativity and writing that he shares at his blog, and he did the same with the lesson he shared ...
Marketing: What You Think They’ll Think 17 Jul 2012 | 03:57 am
The above thought had been in my head for months before Ithe following thought arrived in my inbox from social media queen Liz Strauss’s weekly email list: I had been thinking about who I thought they...
Read This Before Your Blog’s Bait And Switch 10 Jul 2012 | 03:21 am
I’m referring of course to Mitch Joel’s blog about something he calls the social contract. I read it while in the midst of being conflicted about the same issue of building a thriving community only t...
Friday Marketing Spotlight: Samar Owais 6 Jul 2012 | 10:03 pm
When I met Dubai-based freelance blogger and ebook-writer Samar Owais on Twitter, I was sure she had a special recipe for success. She’s got writing talent I recognize as being natural to her, but tal...
What If Writer’s Block Didn’t Exist? 30 Jun 2012 | 03:10 am
Yesterday was another thoughtful #WrMatters chat, during which Michelle Baker opened up a discussion about a current problem for her: procrastination and writer’s block. We all know what it is, and an...
